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Marketing is the process of communicating

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Marketing is the process of communicating the value of a product or service to customers.
Marketing can sometimes be interpreted as the art of selling products, but selling is only a
small fraction of marketing.
From a societal point of view, marketing is the link between a society’s material requirements
and its economic patterns of response. Marketing satisfy these needs and wants through
exchange processes and building long term relationships. The process of communicating the
value of a product or service through positioning to customers. Marketing can be looked at as
an organizational function and a set of processes for creating, delivering and communicating
value to customers, and managing customer relationships in ways that benefit the
organization and its shareholders. Marketing is the science of choosing target markets
through market analysis and market segmentation, as well as understanding consumer buying
behavior and providing superior customer value.
There are five competing concepts under which organizations can choose to operate their
business; the production concept, the product concept, the selling concept, the marketing
concept, and the holistic marketing concept. The four components of holistic marketing are
relationship marketing, internal marketing, integrated marketing, and socially responsive
marketing. The set of engagements necessary for successful marketing management includes,
capturing marketing insights, connecting with customers, building strong brands, shaping the
market offerings, delivering and communicating value, creating long-term growth, and
developing marketing strategies and plans

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Marketing is the process of communicating the value of a product or service to customers. Marketing can sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. From a societal point of view, marketing is the link between a society's material requir ...
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