LEARN MORE...

Green Marketing Revised

Content type

User Generated

Subject

Marketing

Type

Homework

Uploaded By

qrkqrk07

Pages

Showing Page:

1/5

Green Marketing

Student's Name

Instructor's Name

Institution

Course

Date

Showing Page:

2/5

GREEN MARKETING 2

Overview

Green marketing has attracted many companies and non-governmental organizations since

it effectively pollution issues in the modern era. Due to the advantages associated with green

marketing, global companies such as Microsoft and Virgin Airlines have invested in this sector,

which is core and fundamental to eradicating pollution issues of the world. Levis, a Clothing-

oriented company, takes the lead among the major global companies participating in green

marketing. In this academic paper, the activities of Levis and the comparison of its activities in the

green marketing field with another company will be extensively and intensively analyzed.

Levis has undertaken the following measures in the field of green marketing;

• Manufacturing fashionable clothes that last longer and don't pollute the environment

The field of fashion design is core and fundamental to modern society since people want to look

nice, and others judge an individual regarding what they wear. Although many global companies

are attracted to this field, many use materials that take longer to decay; hence they pollute the

environment when their use runs out (Osburg, Davies, Yoganathan & McLeay, 2021). Levis.Inc,

branded as the 'green queen' in the fashion and clothing industry, has taken the initiative to use

materials that decay quickly to manufacture their products. In doing so, Levis has made sure that

the pollution of the environment by its products is low and manageable.

• Restricting its production platforms to use of recyclable and natural products

Natural products, as aforementioned, are easier to recycle, more degradable, and do not pollute the

environment. Levis has ensured that its products are made from natural products, a virtue that

ensures low pollution margins are achieved (Osburg, Davies, Yoganathan & McLeay, 2021).

• Use of production methods that reduce pollution of the environment in their industries

Showing Page:

3/5

End of Preview - Want to read all 5 pages?

Access Now

Unformatted Attachment Preview

1 Green Marketing Student's Name Instructor's Name Institution Course Date GREEN MARKETING 2 Overview Green marketing has attracted many companies and non-governmental organizations since it effectively pollution issues in the modern era. Due to the advantages associated with green marketing, global companies such as Microsoft and Virgin Airlines have invested in this sector, which is core and fundamental to eradicating pollution issues of the world. Levis, a Clothingoriented company, takes the lead among the major global companies participating in green marketing. In this academic paper, the activities of Levis and the comparison of its activities in the green marketing field with another company will be extensively and intensively analyzed. Levis has undertaken the following measures in the field of green marketing; • Manufacturing fashionable clothes that last longer and don't pollute the environment The field of fashion design is core and fundamental to modern society since people want to look nice, and others judge an individual regarding what they wear. Although many global companies are attracted to this field, many use materials that take longer to decay; hence they pollute the environment when their use runs out (Osburg, Davies, Yoganathan & McLeay, 2021). Levis.Inc, branded as the 'green queen' in the fashion and clothing industry, has taken the initiative to use materials that decay quickly to manufacture their products. In doing so, Levis has made sure t ...
Purchase document to see full attachment

Tags: marketing strategies buying behavior green marketing Non Governmental Organizations Pollution Issues