Running head: PRODUCT CUSTOMER PROMOTIONS Product customer promotions Name Professor Institution Course Date 1 PRODUCT CUSTOMER PROMOTION 2 Product customer promotions Pepsi is a widely known product in the beverage market. The product has however faced competition from other brands of beverages which has led to development of strategies that will make customers have it as their preference and not others. Some of the promotional activities used by the Pepsi Company include; 1. Trade allowances- the Pepsi Company has continued to recognize some of the companies which feature its brand. For example, in the supermarkets and retail shops where Pepsi drinks are found, the company offers financial allowances that enable these shops to continue selling the product (Ogden & Ogden, 2014). Featuring of the Pepsi drink in the wholesale and retail shops is a way through which the product is taken closer to the customers. The method is also used as a way of making the customers feel that they have a company that takes into consideration their needs. In doing so, the Pepsi Company has benefited in marketing its products all over the world. 2. Trade contests- the Pepsi Company has taken its products in contests which are aimed at showing the product’s reliability and suitability as a drink in the world market. The contests offered by this company are aimed at making all the shops whether retail or wholesalers, where the Pepsi beverage is sold, to increase the amount of sales thus wi ...
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