Assigned Readings:Chapter 1. Why Is Marketing Management Important?Chapter 2. Customer Behavior.Initial Postings: Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion.undefinedAlso, provide a graduate-level response to each of the following questions:undefinedBefore reading this chapter or beginning class, what did you expect marketing to be? Ask a family member, classmate, or coworker what they think marketing is. See whether you can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company.New businesses are frequently launched as a means to address a current glitch in the industry. Pick an industry and identify a typical customer problem. What changes could you make to enter that industry and enhance customer satisfaction (and be profitable)? undefined[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student's own words - do not provide quotes!] undefined [Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced)

You only need to finish the inputs sheet in the template spreadsheet for this assignments and you might need to use capital IQ to search for the related information of this deal.here is the instruction:Merger Model ProjectDeliverable: Download the spreadsheet Merger Model Template.xlsx. Fill out all the yellow shaded areas with the appropriate formulas and submit the completed spreadsheet.In this project you will develop a merger model for analyzing the following recent M&A transaction:AbbVie acquisition of Allergan plc ($61.9B on June 2019) – Pharmaceutical industryYour analysis should be based on information available before the deal announcement date, except for deal documents such as the proxy statement and the merger agreement, which were available soon after the deal announcement. In order to obtain the acquirer and target financials, key merger documents, and other relevant information related to the deal, I recommend that you use S&P Capital IQ.The proxy statement and the merger agreement contain key deal information: offer price, form of transaction, cash/stock/debt, treatment of options, restricted stock units (RSUs), deal announcement date, estimated synergies, etc.Please feel free to make reasonable assumptions, if important model information, such as deal fees, write-ups, etc., are not available. For example, if the write-up of intangible assets is not available, you can evaluate how intangibles changed around the closing for similar deals: e.g., for the quarterly financials before and after the closing of similar deals estimate the average %write-up:(Int_Assetsacq-after– Int_Assetsacq+tgt-before)/Int_Assetstgt-before Please explain in the comments column of the worksheets any relevant assumptions you may have made in your analysis.Our S&P Capital IQ subscription contains only limited information about analysts’ earnings estimates. In the file IBES Forecasts ABBV AGN.xlsx , you will find the analysts’ forecasts, available at the deal announcement date, for the acquirer and target net income and EPS for the next three fiscal years. The data comes from the I/B/E/S database which is available at WRDS. Please make sure you complete the following: Sources and uses of funds tablePro-forma combined pro-forma financial statements with deal adjustmentsAccretion/dilution analysisCredit AnalysisContribution Analysis