Public Relation

Content type

User Generated

Subject

Communications

Type

Homework

Uploaded By

OryyOregvr

Pages

Public relation officers interact with the public on behalf of the company. This helps the

company to get feedback from the customers about their services and from other interested

shareholders. The public relation officer is supposed to maintain a good reputation of the

company in the eyes of the public. To achieve this he/she must maintain certain principles.

The officer should maintain utmost honesty with the public i.e. should always tell the truth, this

is because a lie will always be known which will damage the image of the company. The results

will be even worse than the lie the officer was trying to cover up. Facts should always be

outlined as clear as possible to win the trust of the public at all times. If the officer is not sure of

certain information he/she should research on it thoroughly and gives accurate feedback later if

need be.

Knowledge of the clients they are dealing with should be well known. This is making sure they

have the information on what their clients deal with, the services they offer, the product and the

history of the organization they deal with. It can be done through various ways thanks to social

media such as linked in and instagram.knowing the client helps in shaping the conversation and

winning their trust. This will impress the client as they see that you have invested the time to

learn about their organization thus having an advantage in them accepting your ideas.

Thirdly, the officer should also know media contacts this is because journalists are the best allies

to get close with a public relation officer. He/she should know journalist by their names and

address them with those names so as to create a personalized relationship. The officer should

know what information to feed the media and the right time to do so. Good media relations will

lead to the company being printed in the media journals and even personal interviews in the

media.

The public officer should always be active in finding new information of the company to the

consumer and to all interested parties. When then the company needs certain information it

should always be available from the public relation officer and be available for speeches and

attend organization seminars and meeting. Being a public relation just means giving your all the

time

Unformatted Attachment Preview

Public relation officers interact with the public on behalf of the company. This helps the company to get feedback from the customers about their services and from other interested shareholders. The public relation officer is supposed to maintain a good reputation of the company in the eyes of the public. To achieve this he/she must maintain certain principles. The officer should maintain utmost honesty with the public i.e. should always tell the truth, this is because a lie will always be known which will damage the image of the company. The results will be even worse than the lie the officer ...
Purchase document to see full attachment