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M285 E Commerce Industry

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Running head: E-COMMERCE INDUSTRY 1
E-Commerce Industry
Institution Affiliation
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E-COMMERCE INDUSTRY 2
Introduction
Globalization and digitalization has played a major role in the expansion of the E-
Commerce industry and at the same time ensuring that customers get their desired products by a
click of a button. Technology plays a major role in the growth of the E-Commerce industry as
well. The E-Commerce industry is among the highly growing industries in the world.
Global Industry Selection
The E-Commerce industry has been an epitome of growth and development in the world.
The continued use of internet and technology has facilitated this growth. Statistics depict that E-
Commerce is highly used by the world population and it is expected that with the increase in
innovation, this industry is likely to grow in lips and bounds (Holsapple, and Sasidharan, 2009).
The effective and fast nature of the activities surrounding the E-Commerce industry has also
contributed to the fast growth of this industry.
Industry Description and Competitive Environment
E-Commerce also known as electronic commerce is associated with the online buying
and selling of products. Online shopping involves making orders via the internet, making
payment digitally and at the same time bringing buyers and sellers closer through the digital
platform. The E-Commerce industry has been rated among the fastest growing industries with
some of its giant firms being Amazon. E-Commerce provides a platform for customers to get
products in online stores and to make payment in the same way (In Szolnoki, et al., 2015).
It is however worth noting that the E-Commerce industry has had its share of challenges
including stiff competition from suppliers who sell their products physically. The E-Commerce
industry has taken the market by storm with many customers opting to order and buy their
products online. At the same time, mobile banking is one of the areas in E-Commerce that has

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Running head: E-COMMERCE INDUSTRY 1 E-Commerce Industry Institution Affiliation Date E-COMMERCE INDUSTRY 2 Introduction Globalization and digitalization has played a major role in the expansion of the ECommerce industry and at the same time ensuring that customers get their desired products by a click of a button. Technology plays a major role in the growth of the E-Commerce industry as well. The E-Commerce industry is among the highly growing industries in the world. Global Industry Selection The E-Commerce industry has been an epitome of growth and development in the world. The continued use of internet and technology has facilitated this growth. Statistics depict that ECommerce is highly used by the world population and it is expected that with the increase in innovation, this industry is likely to grow in lips and bounds (Holsapple, and Sasidharan, 2009). The effective and fast nature of the activities surrounding the E-Commerce industry has also contributed to the fast growth of this industry. Industry Description and Competitive Environment E-Commerce also known as electronic commerce is associated with the online buying and selling of products. Online shopping involves making orders via the internet, making payment digitally and at the same time bringing buyers and sellers closer through the digital platform. The E-Commerce industry has been rated among the fastest growing industries with some of its giant firms being Amazon. E-Commerce provides a platform for cu ...
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