Running Head: BEN & JERRY’S CASE ANALYSIS Ben & Jerry’s Case Analysis Name Institutional Affiliation 1 BEN & JERRY’S CASE ANALYSIS 2 Ben & Jerry’s Case Analysis Introduction Ben & Jerry's is an ice cream giant headquartered in Vermont, in the US. It is a top manufacturer of sorbets, ice creams, and frozen yogurts among other products. The founders were passionate about foods and were inspired by this to start a business on the same. Though they had little capital and know-how, their desire to integrate some novel ideas with oldfashioned values yielded results through the creation of a phenomenal ice cream maker called Ben & Jerry's (Cummings & Worley, 2014). The firm, however, started experiencing some internal conflicts between the founders and management due to different objectives and priorities. The current paper will examine the case to identify the central issues, evaluate the available alternatives and recommend the most suitable measures to be taken. Case Facts The current case at Ben and Jerry’s reflects an attempt to react to issues facing the organizational leadership. The initial conditions in the firm are inclined towards a social mission. The company has been making regular generous donations as a way of giving back. They have also been actively involved in social and community action groups, socially responsible marketing, peace campaigns, and promotion of local suppliers (Cummings & Worley, 2014). The management team and the founders have some ...
Purchase document to see full attachment