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The Sony Company

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Running Head: Sony Corporation 1
SONY COMPANY
NAME:
COURSE:
TUTOR:
DATE:

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Running Head: Sony Corporation 2
Table of Contents
The Company History..........................................................................................................................3
Business Overview ..............................................................................................................................4
Management and Corporate Governance ............................................................................................6
Product-Market Strategy.....................................................................................................................7
Business Units ....................................................................................................................................8
Electronics......................................................................................................................................9
Computer Entertainment ................................................................................................................9
Music Entertainment ......................................................................................................................9
Pictures Entertainment ................................................................................................................. 10
Insurance Company ...................................................................................................................... 10
The Company Current Initiatives........................................................................................................ 10
The Car Navigation System ............................................................................................................ 11
Games and Console Software ........................................................................................................ 12
Competition ..................................................................................................................................... 13
Sony Market Analysis ........................................................................................................................ 13
Marketing objectives ........................................................................................................................ 13
Marketing challenges........................................................................................................................ 13
Strategic Analysis.............................................................................................................................. 14
Generic Business Level Strategies .................................................................................................. 14
The Quality Control Program ............................................................................................................. 14
Strength: ...................................................................................................................................... 15
Information in marketing strategy ................................................................................................. 16
Sony's Global Strategies .................................................................................................................... 17
E-Business in the marketing plan ....................................................................................................... 17
Building Customer Relationship ..................................................................................................... 18
References ....................................................................................................................................... 19

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Running Head: Sony Corporation 1 SONY COMPANY NAME: COURSE: TUTOR: DATE: Running Head: Sony Corporation 2 Table of Contents The Company History .................................................................................................................................... 3 Business Overview ........................................................................................................................................ 4 Management and Corporate Governance .................................................................................................... 6 Product-Market Strategy .............................................................................................................................. 7 Business Units ............................................................................................................................................... 8 Electronics ................................................................................................................................................. 9 Computer Entertainment.......................................................................................................................... 9 Music Entertainment ................................................................................................................................ 9 Pictures Entertainment ........................................................................................................................... ...
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