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Taco Bell Final

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Running Head: TACO BELL COMPANY PROFILE
1
MARKETING ASSIGNMENT:
TACO BELL COMPANY
Name:
Institution:
Professor;
Date:

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Running Head: TACO BELL COMPANY PROFILE
2
Company Profile
Taco Bell is a Food and Beverage Company, dealing especially with fast foods, which was found
in USA, and its headquarters based in Irvine, California. The firm offers a variety of Tex-Mex
foods; among them are tacos, burritos, quesadillas, nachos, specialty items and a variety of
“value menu” items. Generally, the company boast of more than two billion customers each year
in more than 6,500 outlets mostly in the U.S. more than 80 percent of these restaurants are
owned and operated by independent franchisees.
Positioning Services
The company first began its operations in Canada in the year 1981, with Windsor Ontario as the
first store. Taco Bell (Canada) is owned by Priszm. In its stores, Taco Bell offers free soda
refills. Currently, Taco Bell is located in seven of the ten Canadian provinces: British Columbia,
Alberta, Manitoba, Ontario, Quebec, New Brunswick and Nova Scotia. The ad office is based in
Ontario. According to official statistics as at December 27
th
, 2014, there are 29 outlets of Taco
Bell in Canada: 28 franchisees and one license. Revenue increased by nine percent as a result of
new sites and a six percent from established stores, as per the first quarter of the year 2015.
Designing and Managing the Service Process
There are recent developments that have impacted greatly on profitability of companies in food
and beverage industry. First is the social media, and advancement in technology. Initially,
restaurants have been using their websites to pass important updates to their customers.
However, with the development of tablets, iphones and other smart phones, companies are
finding it necessary to create an application that can be downloaded in these mobile devises to

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Running Head: TACO BELL COMPANY PROFILE MARKETING ASSIGNMENT: TACO BELL COMPANY Name: Institution: Professor; Date: 1 Running Head: TACO BELL COMPANY PROFILE Company Profile Taco Bell is a Food and Beverage Company, dealing especially with fast foods, which was found in USA, and its headquarters based in Irvine, California. The firm offers a variety of Tex-Mex foods; among them are tacos, burritos, quesadillas, nachos, specialty items and a variety of “value menu” items. Generally, the company boast of more than two billion customers each year in more than 6,500 outlets mostly in the U.S. more than 80 percent of these restaurants are owned and operated by independent franchisees. Positioning Services The company first began its operations in Canada in the year 1981, with Windsor Ontario as the first store. Taco Bell (Canada) is owned by Priszm. In its stores, Taco Bell offers free soda refills. Currently, Taco Bell is located in seven of the ten Canadian provinces: British Columbia, Alberta, Manitoba, Ontario, Quebec, New Brunswick and Nova Scotia. The ad office is based in Ontario. According to official statistics as at December 27th, 2014, there are 29 outlets of Taco Bell in Canada: 28 franchisees and one license. Revenue increased by nine percent as a result of new sites and a six percent from established stores, as per the first quarter of the year 2015. Designing and Managing the Service Process There are recent developments that have impacted greatly on prof ...
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