Discussion Board – Product Differentiation Product differentiation is a strategy that relies on differences in products or processes affecting perceived customer value. For this discussion forum, define the product difference between two similar yet competitive brands (e.g. Coca-Cola and Pepsi, Kleenex and Puffs, Heinz Ketchup and Hunts Ketchup). Discuss what makes your product choice different to include product image, price premium, technology, and generic brands.

Budget Allocations: A Tool for Implementing Public PolicyBefore working on this discussion forum, please review the link "Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this week’s topic.This week, we covered several topics pertaining to the implementation phase of the policymaking process. The budget as an implementation tool and how budget allocations reflect policy decisions were examined. Then, we discussed the critical role of monitoring and evaluation in ensuring that the public interest was being served. Finally, democratic approaches to public administration were reviewed within the context of how advances in technology, specifically in e-government, can be useful in that effort.Review the concept of e-government and how the use of technology has transformed many public sector processes. Explain how each of the policy goals (equity, efficiency, liberty, and security) has been influenced by the implementation of e-government practices. Address how budget allocations towards e-government and technology services reflect policy and influence attainment of targeted outcomes. Support your answers with examples not previously offered in the lecture notes, i.e., from personal experience or research sources.By the due date assigned, post your response to this Discussion Area. Respond using the lessons and vocabulary found in the readings, as well as any information retrieved from outside sources such as journal articles in the SUO Library. Support your answers with examples and research, and cite your research using correct APA format.Start reviewing and responding to the postings of your classmates as early in the week as possible. Respond to at least two of your classmates. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between one or more lines of reasoning in the discussion. Make sure that you complete participation in the Discussion Area by the end of the week.