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Oscar Mayer Barter Campaign In 2013.edited

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Marketing
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New York University
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Homework
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Oscar Mayer’s Barter Campaign in 2013
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Oscar Mayer’s Barter Campaign in 2013
Barter trade is an exchange of goods or services between parties in the absence of a
monetary medium. While it is often perceived as archaic, some businesses, individuals, and
countries often engage in barter trade. The benefits of barter trade may include the capacity to
source essential products in limited financial resources.
Oscar Mayer's campaign in 2013 is an example of barter trade used as a marketing
campaign. Oscar Mayer sought to create awareness and advertise their new 'Butcher Thick Cut
Bacon' product through strategic marketing. Therefore, the company hired a paid actor, Josh
Sankey, to travel from New York to Los Angeles (Markedu, 2017). Sankey would rely solely on
bartering the Butcher Thick Cut Bacon products for various amenities like accommodation, fuel,
and food. Each unit weighed 22 ounces and traded at $8.99 as a standardization measure.
The campaign ran for fifteen days, with a documenting team following the Sankey
throughout the journey. Additionally, the social media platforms helped market the challenge
increasing awareness for Sankey's journey across the US. Social media awareness also spread the
bartering agreement for the campaign providing multiple trading opportunities for Sankey along
the journey (Markedu, 2017). The documentary received a plethora of awards, including the One
Show award for digital marketing and advertising. People perceived it as a cultural phenomenon
due to the novelty of the campaign's marketing strategy. Using barter as a mode of trade in an
economy steeped in the monetary system was the basis of the challenge. Additionally, Oscar
Mayer sought to determine the quality of their product by using it as a sole trading medium for
their campaign. Sankey would thus avoid using cash or credit cards for the entire journey to prove
the efficacy of the trade model.
Barter is an alternative method of trading in the absence of money. In the case of Oscar
Mayer's advertising campaign is was the basis of a challenge to help create awareness for the
product used for the barter trade. The campaign's success is a testament to the efficacy of barter
trade as an alternative to monetary systems. The caveat to the model is the need for financial
valuation, as with Oscar Mayer pricing the bacon at $8.99 to aid in standardization. The
dependence on monetary valuation reduces the efficiency of bartering as a stand-alone mode of
trade.

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1 Oscar Mayer’s Barter Campaign in 2013 Student’s Name Institutional Affiliation 2 Oscar Mayer’s Barter Campaign in 2013 Barter trade is an exchange of goods or services between parties in the absence of a monetary medium. While it is often perceived as archaic, some businesses, individuals, and countries often engage in barter trade. The benefits of barter trade may include the capacity to source essential products in limited financial resources. Oscar Mayer's campaign in 2013 is an example of barter trade used as a marketing campaign. Oscar Mayer sought to create awareness and advertise their new 'Butcher Thick Cut Bacon' product through strategic marketing. Therefore, the company hired a paid actor, Josh Sankey, to travel from New York to Los Angeles (Markedu, 2017). Sankey would rely solely on bartering the Butcher Thick Cut Bacon products for various amenities like accommo ...
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