There will be many instances where an ethical decision needs to be made during your career.  Because this topic poses so may different arguments, it is important you search your own personal values first as this provides the foundation of how you make or come to an ethical decision.  Your challenge this week is to write a 2-3 page paper of an ethical situation you were involved in, one you have seen in the news, or one you have found in your research.  In this paper I want you to state both sides of the decision being decided upon.  What side would you be on and why?  

A six-page preliminary consumer buying behavior report (excluding cover page, reference list, tables, graphs, and exhibits) explaining your findings on consumer needs, wants, and preferences in these markets. Make sure that your report is specific to consumers of ACME’s potential product and not to consumers in general.A customer buying report on automatic washing machine buyers' needs and preferences. Markets - United States, United Kingdom, and GermanySCENARIO - Client (ACME: Industry: Appliances) Customers: Automatic washing machine buyers in the United States, United Kingdom, and Germany Competitors: 1. Whirlpool (including Maytag, KitchenAid, Jenn-Air, Amana, Indesit, Bauknecht, Ignis; among others). Whirlpool is the leading producer of home appliances worldwide. 2. Electrolux (including Frigidaire, Gibson, Philco, Kelvinator, Zanussi, AEG, White Westinghouse; among many others) Electrolux is the second leading producer of home appliances worldwide. 3. Haier (including GE Appliances, Fischer, Aqua; among others)."Thank you for meeting with us today," Tarek says. "Market intelligence has shown that our major competitors—Whirlpool, Electrolux, and Haier—are all developing new efficient automatic washing machines. These new machines have attractive designs, use less electricity and water, are durable, and are available in different colors. In addition, these washing machines are competitively priced for the features that they have."Tarek looks to you: "As ACME is debating whether to enter this market, we need you to participate in a new cross-functional product development team that will research the buying habits of automatic washing machine customers in our three main markets: the United States, Germany, and the United Kingdom. We also need to know if there's an unmet demand for such efficient washing machines in those markets," he says. Erik Knops, ACME's CEO, nods his head in agreement.Tarek continues, "We need to take into consideration the different needs and preferences of automatic washing machine buyers in those markets; as well as the demographics of those buyers such age and gender. The customer requirements for each of those markets are quite different. For example, washing machines in Europe are usually 5 kg capacity front loaders that heat their own water, while Americans prefer larger top loaders that take hot water from the home's water heater."Finally, Tarek remarks, "In addition, we need to know where those customers buy their automatic washing machines from and if there is any seasonal variation in sales."Erik nods his head again, smiles, and adds, "Tarek and I want you to research the automatic washing machine buyers' needs and preferences for those three markets, and provide us with a customer buying behavior report in two weeks. Remember, the report should focus on the customers, and not on the companies!"You know that to give Erik and Tarek the most in-depth report, you will need to conduct an analysis of the automatic washing machine buyers in those markets. Each market has to be discussed and analyzed separately under its own headings and subheadings (three different discussions and analyses)PART 2 MESSAGE FROM TAREKAs previously mentioned, I would like you to conduct an analysis of the consumers in our main markets. Your analysis should consider both current and potential product users and should address the following questions:What needs are being met by the product purchase? What are the benefits to the consumers? Make sure that you differentiate between features and benefits; go beyond manifest motives and consider latent motives.Who is involved in the purchase process? Who are the influencers? Who are the buyers? Who are the end users?Where are the products sold, and what are the distribution channels?How often are the products purchased? Is there seasonality to sales?Support your work with SUPPLIED RESOURCES and AT LEAST 2 SCHOLARLY SOURCES & 8 RELIABLE NON SCHOLARLY SOURCES, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review. ALL SOURCES NEED TO BE CITED USING APA FORMATTING, BOTH WITHIN THE TEXT AND IN THE REFERENCE LIST. THE REPORT SHOULD BE ORGANIZED USING HEADINGS AND SUBHEADINGS TO IMPROVE ITS READABILITY.REFERENCES TO FOLLOW AFTER TUTOR SELECTED

The key to this assignment is to demonstrate your understanding of the topics, not to re-word the text or reference material. Please see Appendix A for the grading rubric on all written assignments.Please complete the scenario below following these guidelines for your deliverable.Your assignment must be a minimum of 2 pages double spaced, plus a title page and a reference page for a total of 4 pages.Make sure you are using at least two (2) academic references.This submission should be created following APA 6th edition guidelines.The paper is to follow the APA style guide, Sixth Edition (available via bookstores).Also refer to APA’s online resources: http://apastyle.apa.org/learn/tutorials/basics-tutorial.aspxand the APUS web site: http://www.apus.edu/Online-Library/tutorials/apa.htmSubmit your assignment as a MSWord attachment.You will be required to run your paper through Turnitin.com, ensure that your similarity index is sufficiently low, and submit an originality report with your paper. Scenario:You have been hired as a consultant to secure all network devices for a large firm. 1. Describe the steps you would take to determine the needs of the organization (the discovery of the network devices) 2. Detail the countermeasures (and tools) you would put in place. *******(Note: You are not limited to following the steps/countermeasures described in your textbook. If there are additional steps you would take please list them and explain why you are taking them.)