Access over 35 million academic & study documents

Attachment Handy 1

Content type
User Generated
Subject
Marketing
School
West Los Angeles College
Type
Homework
Rating
Showing Page:
1/91

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/91

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/91

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 91 pages?
Access Now
Unformatted Attachment Preview
Team Eight (8) Anna Anderson Shenoa Torrebella Clark Reymarcus Calderon Aidan Knipe Haddy Badjie Checklist • Executive Summary – Save for 12/03 • Introduction – Save for 12/03 • Product Analysis – Complete (Shenoa) • Competitive Analysis – Divided up to be completed by 11/28 • Comparative summary and Point-of-difference (competitive advantage) - Needs Editing (Marcus) • Target market (TM) definition and product attributes that matter most to the TM – Needs Review (Marcus) • Product/Brand Positioning – Complete (Anna) • Marketing, Communication and Branding Objectives –Complete (Anna) • Creative Advertising Strategy – Completed (Aidan) NEEDS UPDATED SLOGAN INFO • Creative Executions - (a) TV and online video ad, (b) Magazine ad, (c) Billboard, (d) online ad, (e) newspaper ad, (f) other types of promotions – Completed (Marcus) • Promotional Plans - (a) Publicity and PR plan (Slide 42), (b) digital and online plan (Slide 43-44), (c) social media plan (Slide 45-46), (d) alternative promotions plan (e.g., product placement, guerilla marketing) Anna • Media Plan - Haddy • Budget Summary - Shenoa • References – Aidan NEED ALL SOURCES FOR REFRENCES • PITCH 1 or 2 slogans - Everyone To be Completed by Sunday 11/28: Anna: Kia EV6 (12-15) Promotional Plans Aidan: Ford Mustang Mach-E (22-29) Complete Creative Advertising Strategy Complete References NEED LIST OF ALL REFRENCES Haddy: Hyundai Ioniq 5 (30-35) ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
I was stuck on this subject and a friend recommended Studypool. I'm so glad I checked it out!

Studypool
4.7
Indeed
4.5
Sitejabber
4.4

Similar Documents