Case analysis should be a maximum five pages (approximately 1500 words), excluding exhibit. Use 12 point font and double-space with 1" margins. Please include original exhibits and carts as necessary to support your analysis. Answer the following questions: 1. How was GoPro different from other players in the industry? 2. Discuss Nicholas Woodman’s role in making GoPro a market leader. 3. What type of innovation was the GoPro action camera? What made this camera successful when video cameras (camcorders) and smartphones already existed? 4. How did GoPro market itself? Can part of GoPro’s success be attributed to its marketing strategy? How did GoPro benefit from its marketing?Case Analysis MemoThere are many ways to conduct a case analysis. Please refer to and follow the guidelines contained in this document when analyzing a case study. • Make sure you carefully read the assignment questions • Read the entire case, jotting down your notes. • As you write your case analysis, please include appropriate references to the assigned reading within the text. • Even if there are questions associated to the case, it is a good idea to make sure to have the sections presented below (Summary, Analysis and Recommendations and References). You can name your paragraphs and section in a different way from what is proposed, but make sure you follow a similar logic.Summary:A short summary of the facts presented; a couple of sentences might be enough to provide a synthesis of the facts. Here you might want to state the problems faced by the company. Problem(s): Identify problem(s)/issue(s) – Something important happened and there is no explanation for it – e.g. an accounts manager notices that a few of their good customers have large accounts payable balances. Analysis: This is the most important section of your case analysis. This section is usually the longest and should contain most of the details supporting your recommendations. This is the most appropriate section to include data and provide evidences that will support any suggestion. A good case analysis relies heavily on quantitative evidences. An old management adage states: “You can’t manage what you can’t measure”. So try to avoid sentences like “I feel that…”, “I think…”. Start practicing the important skill of Evidence Based Decision Making. 1-Strategic Analysis Analytical Tools: Even if the assignment questions do not ask explicitly to apply analytical tools such as SWOT analysis and PEST analysis, it is always a good idea to consider the following models and framework: Models Benefits PEST analysis To investigate the macro-environment (also called PESTEL analysis) Porter’s Five Forces Model To analyze industry attractiveness VRISA Analysis To conduct internal analysis looking at the resources and competences’ Value, Rareness, Imitability, Substitutability, and Appropriability SWOT analysis Evaluate Strengths, Weaknesses/Limitations, Opportunities, and Threats and formulate strategies based on the factors identified in the analysis. Others….. …. 2- Financial Analysis It might be a good idea to include some financial analysis. Financial ratios analysis is an important tool for assessing the outcomes of a firm’s strategy. There is a Table of financial measures that can be used to assess a firm’s performance attached as a picture. Recommended Set of Actions Then, make sure you include recommendations based on the analysis previously conducted. Put the solutions in order of priority and include the implications that your recommended actions might have on the company’s operation - in the short and long term. • Include pros and cons of the recommendation. • What specific plans should the company put in place for implementing your suggested strategy? • Do you anticipate any problem? • What are the organizational and strategic changes that the company needs to implement to make sure your recommendations are successful? Resources/References Please make sure you include the work cited or the sources you used for your case analysis. This can include textbook, lecture material, articles, websites and blog’s entry (from authoritative and reliable sources). The case is attached.

For this part of your project, you will focus on wireless networking security. Bering (Chicago) has decided that it needs to redesign its manufacturing floor network by opening it up to wireless access, so that those responsible for the flow of the manufacturing facility will have the ability to move around and access the manufacturing and customer databases anywhere and at any time on the floor using a variety of mobile devices. However, having wireless access within the facility can potentially open up the network to a variety of attacks.  These threats can come from individuals visiting the office, users within the office/on the floor and possible external threats (for example, the signal can be picked up outside the office as leakage as it is an easily intercepted medium and does not require a physical connection.) You have been charged with addressing this redesign. In addition, you need to be aware of how your design will support policies regarding Bring Your Own Device (BYOD) and wireless communication. Review the example polices provided as reading for this Module as examples of the typical requirements that make up these policies. Note: Workers on the factory floor use a mixture of devices including tablets and laptops. You are required to create a design proposal in which you: Create a wireless access point diagram using the provided Floor Plan. Consider and note placement of all wireless access points: Diagram the placement and area of the signal coverage. Ensure overlap of wireless signals and ensure there is no “blank spots”. Minimize any potential signal leakage outside the facility. Address the following in the written part of your proposal: Analyze vulnerabilities of mobile devices in regard to usability and scalability based on your research and suggest methods to mitigate the vulnerabilities of mobile devices. Explain what types of devices you would use and any updates you would make to your previous networks diagram. Note: You are NOT updating the diagram itself. How do you plan to protect the network from rouge access points? How should all wireless access points be secured/hardened? Justify whether you are going to allow a guest network or not and if you are, how will you protect the network? Discuss how your design will support policies regarding Bring Your Own Device (BYOD) and wireless communication. Be sure to tailor this part of your project so that it is technically comprehensive and clear but does not rely on technical language to meet the expectations of the target audience of non-technical, executive leadership, and customers. Note: Review the example polices provided as reading for this Module as examples of the typical requirements that make up these policies.