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N921 Swot And Pestel Analysis

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Management
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university of nebraska
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[REMOVE ALL TEXT IN BRACKETS] [LAST NAME, LAST NAME, RIVIAN INC] - 1
SWOT and PESTEL Analysis of [RIVIAN AUTOMOTIVE INC]
[NAME]
[NAME]
[DATE]
Introduction to Rivian Automotive Inc
Rivian Automotive Inc. is a US-based automaker whose headquarters are situated in
Irvine, California. The company specializes in designing and manufacturing electric sport utility
vehicles. The company also has a skateboard business line. The company also announced that it
would be producing the electric pick-up, which is designed for both off-road and on-road drive.
An electric van. The company will also be unleashing its first electric van by the end of 2025
1
.
Rivian intends to establish an exclusive charging system and other related infrastructure both in
Canada and United States.
2
. The company has its manufacturing plants in various parts of the
United States, Canada, and Britain, including Illinois, Palo Alto, Carson, Vancouver, Working,
Plymouth, and Michigan. The company was established in 2009 by RJ Scaringe as Mainstream
Motors. It was renamed Avera Automotive, and it acquired Rivian Automotive's name in 2011.
In the beginning, the company intended to produce only sports cars, which are also dubbed as RI
1
Business Wire. “Automaker Profile for Rivian, Forecast to 2025 - Rivian to Reach 50,000
Units in Annual Sales by 2025 by Manufacturing Adventure EVs & Licensing Its
Platform Technology - Researchandmarkets.com.” January 13, 2020.
https://www.businesswire.com/news/home/20200113005707/en/Automaker-Profile-for-
Rivian-Forecast-to-2025---Rivian-to-Reach-50000-Units-in-Annual-Sales-by-2025-by-
Manufacturing-Adventure-EVs-Licensing-Its-Platform-Technology---
ResearchAndMarkets.com
2

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[REMOVE ALL TEXT IN BRACKETS] [LAST NAME, LAST NAME, RIVIAN INC] - 2
formula cars. The company saw massive growth after receiving massive funds from investors in
2015. instead of establishing its plants, Rivian acquires plants from other automakers like
Mitsubishi Motors and others. Rivian is chosen for this exercise because of its innovativeness
and pursuit to enter a market that is invested by companies. As a company that is showing an
upward trend, it will be wise to evaluate its internal and external environment and give
recommendations. Rivian automaker encounters stiff competition from other companies like
Tesla and Ford. In addition, other multinational companies like Toyota, Nissan have announced
their entry into the market in the electric vehicle segment. Similarly, the electric vehicles market
has not picked up well yet as it is supposed, and the company is making a risky move that
necessitates pestle and Swot analysis.
PESTEL ANALYSIS
Various factors include sociocultural, demographic, technological, economic, political,
and legal, and global factors. The PEST analysis tool is critical for the management where it
evaluates external factors that influence the organization's operation. It is an essential tool for
Rivian Automaker because it allows investors to understand which strategies to implement to
boost the business's success.
Political
The political environment has a significant influence on the automobile manufacturing
industry, specifically in the production of internal combustion engine vehicles. With the debate
of air pollution, and global warming gaining huge political attention, it has led to a significant
shift in the demand for electric vehicles. UK political environment has influenced the demand for

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[REMOVE ALL TEXT IN BRACKETS] [LAST NAME, LAST NAME, RIVIAN INC] - 1 SWOT and PESTEL Analysis of [RIVIAN AUTOMOTIVE INC] [NAME] [NAME] [DATE] Introduction to Rivian Automotive Inc Rivian Automotive Inc. is a US-based automaker whose headquarters are situated in Irvine, California. The company specializes in designing and manufacturing electric sport utility vehicles. The company also has a skateboard business line. The company also announced that it would be producing the electric pick-up, which is designed for both off-road and on-road drive. An electric van. The company will also be unleashing its first electric van by the end of 20251. Rivian intends to establish an exclusive charging system and other related infrastructure both in Canada and United States.2. The company has its manufacturing plants in various parts of the United States, Canada, and Britain, including Illinois, Palo Alto, Carson, Vancouver, Working, Plymouth, and Michigan. The company was established in 2009 by RJ Scaringe as Mainstream Motors. It was renamed Avera Automotive, and it acquired Rivian Automotive's name in 2011. In the beginning, the company intended to produce only sports cars, which are also dubbed as RI 1 Business Wire. “Automaker Profile for Rivian, Forecast to 2025 - Rivian to Reach 50,000 Units in Annual Sales by 2025 by Manufacturing Adventure EVs & Licensing Its Platform Technology - Researchandmarkets.com.” January 13, 2020. https://www.businesswire.com/news/home/2020011300570 ...
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