Access over 20 million homework & study documents

Marketing Campaign Concept.edited 1

Content type
User Generated
Subject
Business
School
Eastern Gateway Community College
Type
Homework
Rating
Showing Page:
1/3
1
Marketing Campaign Concept
Students name
Institution
Course name; course code
Date:

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/3
2
Marketing Campaign Concept
Marketing campaigns form part of the fundamental factors determining a company's
success. It also plays a significant role in promoting the firm's awareness, attracting new
customers, and enhancing overall revenue (Rojas, 2021). While there are various marketing
Campaign approaches that a company can employ, this company, Tesla, focuses on brand
awareness techniques to ensure that it stays at the customer's fingertips at all times (Dudovskiy,
2021). In addition, the concepts contribute primarily to maintaining the company's popularity. To
achieve this, the company aims at utilizing the Twitter account of its influential CEO, Elon
Musk, to drive customers towards its brand (Rojas, 2021). The target audience that the company
targets are middle age, working-class individuals who are obsessed with the idea of attaining a
sustainable environment. In addition, the company focuses on attracting new customers by
persuading current one’s advise others on the real benefits of the company's products. The
primary aim is to market the company's brand to potential customers as much as possible.
While most companies spend considerably high cash on advertisement strategies, Tesla
takes another line and uses a promotion mix that costs it nothing. It invests in innovation to set
its brand at a top-notch level (Dudovskiy, 2021). The quality and highly sophisticated technology
that the company integrated into its products resonate profoundly with its loyal customers.
However, as mentioned above, the company will utilize social media networks, more so the
website account of its influential CEO, to drive more customers into its product line. Even
though the promotion mix that the company implements might not work for most companies (not
investing in ads and media advertisement), the company makes it a perfect way of satisfying
customers' needs. That is because every end ever that it takes forward aligns with the mission to
reinforce its need to provide customers with the ultimate experience of automotive items.

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/3

Sign up to view the full document!

lock_open Sign Up
Unformatted Attachment Preview
1 Marketing Campaign Concept Students name Institution Course name; course code Date: 2 Marketing Campaign Concept Marketing campaigns form part of the fundamental factors determining a company's success. It also plays a significant role in promoting the firm's awareness, attracting new customers, and enhancing overall revenue (Rojas, 2021). While there are various marketing Campaign approaches that a company can employ, this company, Tesla, focuses on brand awareness techniques to ensure that it stays at the customer's fingertips at all times (Dudovskiy, 2021). In addition, the concepts contribute primarily to maintaining the company's popularity. To achieve this, the company aims at utilizing the Twitter account of its influential CEO, Elon Musk, to drive customers towards its brand (Rojas, 2021). The target audience that the company targets are middle age, working-class individua ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Great study resource, helped me a lot.

Studypool
4.7
Indeed
4.5
Sitejabber
4.4