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Project Part 3: Strategic Audit

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Running Head: STARBUCKS 1
Project Part 3: Strategic Audit
Now that you have conducted a cultural review along with developing some marketing
strategies for entry into the country, it is time to begin the third part of the project, which
continues from Project Part 2. Using the same company of choice that is proposing an expansion
opportunity oversea, conduct a strategic audit on the following areas:
Internal environment
External environment
Strengths
Problem analysis
Recommendations and implementation costs
Evaluation and Control Processes
Submit a two- to three-page Word document using 12-pt. font and APA format. In your paper
include a title sheet and 2-3 references. Only one reference may be found on the internet. The
other references must be found in the Grantham University online library. Only the body of the
paper will count toward the word requirement.
The paper should be written from an aspect of expanding Starbucks' business overseas in
Melbourne, Australia.

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STARBUCKS 2
Starbucks
Name
Institutional Affiliation
Date

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Project Part 3: Strategic Audit Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice that is proposing an expansion opportunity oversea, conduct a strategic audit on the following areas: Internal environment External environment Strengths Problem analysis Recommendations and implementation costs Evaluation and Control Processes Submit a two- to three-page Word document using 12-pt. font and APA format. In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement. The paper should be written from an aspect of expanding Starbucks' business overseas in Melbourne, Australia. Starbucks Name Institutional Affiliation Date Internal environment Change of culture in the staff. The existing company's staff will take the managing roles and they may take time to adapt to the local culture. Employee morale. Some of the employee's morale to be posted to a new country might be low until they adapt which will take time. Change in staffing, as the company will also have to find new native employees so as to have a balance in the company. It may take a while for them to adapt. External environment Government polic ...
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