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Week 4 Discussions 1

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Marketing
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ashford university
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Running head: WEEK 4 DISCUSSIONS 1
Week 4 Discussions
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Institutional Affiliation

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WEEK 4 DISCUSSIONS 2
Week 4 Discussions
Discussion 1
From the TED talk video (Wernicke, 2010), Sabastian Wernicke present about how to
deliver a catchy and impactful TED talk by demonstrating the attributes of both highly rated and
low rated TED talks. Wernicke’s talk is engaging and could be ranked as an example of a good
TED talk. Besides humor some statistical analysis that would help a presenter become better at
the delivery task include: Firstly, analyzing the most rated topics, going through the data of a
particular talk platform like TED to denote the topics that are the “favorite” or “most rated”
would help understand and analyze the audience perception. A great presenter would strive to
tune their topic to match topics that this particular audience love to hear. For example, TED
audiences prefer topics on happiness, body, and psychology over topics involving projects,
architecture, and aircraft.
Another metric to consider is time, Wernicke suggests that for a talk to grab and maintain
the audience's attention it must be short. People have a short attention span; it, therefore, makes
sense to keep a talk short to be exciting for the audience. However, an informative talk ought to
be longer to deliver the most information as possible for the audience.
Two research questions that would be helpful would be where to source data for the
information delivered and the second question would be, how the message relates to the audience
present in a presentation. Analyzing the results would involve verifying the information from the
sources to ensure accuracy and reliability. For the relationship between the message and the
audience, observing the reaction of the audience to the talk would give insights to the outcome
and impact of the message.

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Running head: WEEK 4 DISCUSSIONS Week 4 Discussions Student’s Name Institutional Affiliation 1 WEEK 4 DISCUSSIONS 2 Week 4 Discussions Discussion 1 From the TED talk video (Wernicke, 2010), Sabastian Wernicke present about how to deliver a catchy and impactful TED talk by demonstrating the attributes of both highly rated and low rated TED talks. Wernicke’s talk is engaging and could be ranked as an example of a good TED talk. Besides humor some statistical analysis that would help a presenter become better at the delivery task include: Firstly, analyzing the most rated topics, going through the data of a particular talk platform like TED to denote the topics that are the “favorite” or “most rated” would help understand and analyze the audience perception. A great presenter would strive to tune their topic to match topics that this particular audience love to hear. For example, TED audiences prefer topics on happiness, body, and psychology over topics involving projects, architecture, and aircraft. Another metric to consider is time, Wernicke suggests that for a talk to grab and maintain the audience's attention it must be short. People have a short attention span; ...
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Anonymous
Very useful material for studying!

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