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CASE STUDY – BRAND POSITIONING

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CASE STUDY BRAND POSITIONING
RINKY S GADA
DPGD/AP10/0105
SPECIALIZATION: MARKETING
WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT
AND RESEARCH
Year of Submission: February, 2010

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TABLE OF CONTENTS
TOPICS PAGE NOS
ACKNOWLEDGEMENT 4
APPENDIX I 5
1. EXECUTIVE SUMMARY 6
2. OBJECTIVE 8
2.1 Research Methodology
3. POSITIONING 8
3.1brand Positioning
3.2 Positioning Statement
3.3 Why Is Successful Branding So Important Today?
3.3.1 The Brand Is Everything
3.3.2 The Brand’s Creed
3.3.3 Great Strategy Begins With Great Research
3.3.4 The Target Audience Holds The Keys To Your Brand’s Success
3.3.5 Developing A Brand Statement (Brand Proposition)
3.3.6 A Promise Is A Promise
3.3.7 Deliver The Unexpected
3.3.8 Winning Their Hearts And Minds
4. INTRODUCTION TO THE TELEVISION INDUSTRY 15
4.1 History of Indian television
4.2 Cable television
4.3 List of television channels
4.4 INTERNATIONAL CHANNELS BROADCAST IN INDIA
5. BOLLYWOOD AND ENTERTAINMENT CHANNELS 19
6. INTRODUCTION TO ZOOM TV 22
6.1 Channel Genre
6.2 Date & Year of Launch
6.3 Promoter’s
6.4 Management Team

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CASE STUDY – BRAND POSITIONING RINKY S GADA DPGD/AP10/0105 SPECIALIZATION: MARKETING WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT AND RESEARCH Year of Submission: February, 2010 TABLE OF CONTENTS topics Page no’s ACKNOWLEDGEMENT 4 APPENDIX – I 5 1. EXECUTIVE SUMMARY 6 2. OBJECTIVE 8 2.1 Research Methodology 3. POSITIONING 8 3.1brand Positioning 3.2 Positioning Statement 3.3 Why Is Successful Branding So Important Today? 3.3.1 The Brand Is Everything 3.3.2 The Brand’s Creed 3.3.3 Great Strategy Begins With Great Research 3.3.4 The Target Audience Holds The Keys To Your Brand’s Success 3.3.5 Developing A Brand Statement (Brand Proposition) 3.3.6 A Promise Is A Promise 3.3.7 Deliver The Unexpected 3.3.8 Winning Their Hearts And Minds 4. INTRODUCTION TO THE TELEVISION INDUSTRY 15 4.1 History of Indian television 4.2 Cable television 4.3 List of television channels 4.4 INTERNA ...
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