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ASSIGNMENT SOLUTIONS, PROJECT REPORTS

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WE ARE PROVIDING CASE STUDY ANSWERS
ASSIGNMENT SOLUTIONS, PROJECT REPORTS
AND THESIS
ISBM IIBMS IIBM ISMS KSBM NIPM
SMU SYMBIOSIS XAVIER NIRM PSBM
ISM IGNOU IICT ISBS LPU ISM&RC
MBA EMBA BMS GDM MIS MIB
DMS DBM PGDM DBM DBA
www.mbacasestudyanswers.com
www.casestudies.co.in
aravind.banakar@gmail.com
ARAVIND 09901366442 -
09902787224

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ADVERTISING MANAGEMENT
A) Define Advertising Copy? Please explain various ways of writing print advertising copy with
examples?
B) Design an AD campaign for a construction engineering company? (Manufacturers of construction
product)?
C) Write short notes on:
1: Characteristics of the ideal print advertisement
2: AIDA Model
3: Medial planning tools
4: ATL / BTL
5: Ad agency organization structure
D) Illustrate positioning statement for:
1: Maruti
2: Nirma washing powder
3: BOSCH
4: Harward business school
5: Apples
Business Ethics
1. Explain, in light of their theories, what Locke, Smith, Ricardo, and Marx would probably say about
the events in this case.
2. Explain which view of property-Locke’s or Marx’s- lies behind the positions of the drug companies
GlaxoSmithKline and Bristol-Myers Squibb and of the Indian companies such as Cipla. Which of
the two group-GlaxoSmithKline and Bristol-Myers Squibb on the one hand, and the Indian
companies on the other do you think holds the correct view of property in this case? Explain your
answer.
3. Identify the behaviors that you think are ethically questionable in the history of Microsoft. Evaluate
the ethics of these behaviors.
4. What characteristics of the market for operating systems do you think created the monopoly market
that Microsoft’s operating system enjoyed? Evaluate this market in terms of utilitarianism, rights,
and justice (your analysis should make use of the textbook’s discussion of the effects of monopoly
markets on the utility of participants in the market, on the moral rights of participants in the market,

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WE ARE PROVIDING CASE STUDY ANSWERS ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS ISBM IIBMS IIBM ISMS KSBM NIPM SMU SYMBIOSIS XAVIER NIRM PSBM ISM IGNOU IICT ISBS LPU ISM&RC MBA EMBA BMS GDM MIS MIB DMS DBM PGDM DBM DBA www.mbacasestudyanswers.com www.casestudies.co.in aravind.banakar@gmail.com ARAVIND 09901366442 - 09902787224 ADVERTISING MANAGEMENT A) Define Advertising Copy? Please explain various ways of writing print advertising copy with examples? B) Design an AD campaign for a construction engineering company? (Manufacturers of construction product)? C) Write short notes on: 1: Characteristics of the ideal print advertisement 2: AIDA Model 3: Medial planning tools 4: ATL / BTL 5: Ad agency organization structure D) Illustrate positioning statement for: 1: Maruti 2: Nirma washing powder 3: BOSCH 4: Harward business school 5: Apples Business Ethics 1. Explain, in light of their theories, what Locke, Smith, Ricardo, and Marx would probably say about the events in this case. 2. Explain which view of property-Locke’s or Marx’s- lies behind the positions of the drug companies GlaxoSmithKline and Bristol-Myers Squibb and of the Indian companies such as Cipla. Which of the two group-GlaxoSmithKline and Bristol-Myers Squibb on the one hand, and the Indian companies on the other –do you think holds the correct view of property in this case? Explain your answer. 3. Identify the behaviors that you think are ethically questionab ...
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