Executive Masters Program in Business Administration (E-MBA)

Content type

User Generated

Type

Study Guide

Uploaded By

Nffvtazragrkcreg96

Pages

Rating

INDIAN SCHOOL OF MANAGEMENT AND STUDIES

SUB: INTERNATIONAL BUSINESS MAX MARKS: 100

Executive Masters Program in Business Administration (E-MBA)

(Semester II)

Note :- Solve any 4 Case Study

All Case Carry equal Marks.

INDIAN SCHOOL OF MANAGEMENT AND STUDIES

SUB: INTERNATIONAL BUSINESS MAX MARKS: 100

CASE I

A GLOBAL PLAYER?

This is one game that India has permanently lost to its arch-rival Pakistan -

manufacturing and exporting sports goods. Historically, when India and Pakistan were

one before 1947, Sialkot, now in Pakistan, used to be the world's largest production

centre for badminton, hockey, football, volleyball, basketball, and cricket equipment.

After the creation of Pakistan, Jalandhar became the second centre after Hindus in the

trade migrated to India. Soon Jalandhar overtook Sialkot and till the early 1980s it

remained so. However when the face of the trade began to change in the 1980s and

import of quality leather and manufacturing equipment became a necessity for quality

production, Pakistan wrested the initiative as India clung it its policies of discouraging

imports through high duties and restrictions. As it was, the availability of labor and

skills was a common factor in both Sialkot and Jalandhar, but with Sialkot having the

advantage of easier entry, most of the world's top sports manufactures and procedures

developed an association with local industry in Sialkot that continues even today. Ten

years later, in the early 1990s, when Manmohan Singh liberalised the norms for

importing equipment and raw material required for producing sports goods, it was too

late as majority of the global majors had already shifted base to Sialkot.

In 1961 the late Narinder Mayor started the first large scale sports goods

manufacturing unit, Mayor & Company, thereby laying the foundation of an organized

industry. Even today, more than 70 percent of the industry functions in an unorganized

manner. Starting with soccer balls, Mayor expanded to produce inflatable balls like

volleyballs, basketballs, and rugby balls. Today his two sons Rajan & Rajesh have built

it up into five companies engaged in a wide array of businesses, though sports goods

remain the group's core business. While the parent trading company, Mayor &

Company, remains the leading revenue-earner to the tune of Rs. 55 crore annually out

of a total group turnover of Rs. 85 crore-plus, Mayor's second venture, the Indo-

Australian Mayor International Limited, is spinning another Rs. 15 crore. Mayor

International is a 100 per cent export-oriented unit (EOU) exclusively manufacturing

and exporting golf and tennis balls.

The product portfolio of the company comprises the following:

Inflatable Balls

End of Preview - Want to read all 26 pages?

Access Now

Unformatted Attachment Preview

Executive Masters Program in Business Administration (E-MBA) (Semester II) Note :- Solve any 4 Case Study All Case Carry equal Marks. CASE I A GLOBAL PLAYER? This is one game that India has permanently lost to its arch-rival Pakistan - manufacturing and exporting sports goods. Historically, when India and Pakistan were one before 1947, Sialkot, now in Pakistan, used to be the world's largest production centre for badminton, hockey, football, volleyball, basketball, and cricket equipment. After the creation of Pakistan, Jalandhar became the second centre after Hindus in the trade migrated to India. Soon Jalandhar overtook Sialkot and till the early 1980s it remained so. However when the face of the trade began to change in the 1980s and import of quality leather and manufacturing equipment became a necessity for quality production, Pakistan wrested the initiative as India clung it its policies of discouraging imports through high duties and restrictions. As it was, the availability of labor and skills was a common factor in both Sialkot and Jalandhar, but with Sialkot having the advantage of easier entry, most of the world's top sports manufactures and procedures developed an association with local industry in Sialkot that continues even today. Ten years later, in the early 1990s, when Manmohan Singh liberalised the norms for importing equipment and raw material required for producing sports goods, it was too late as majority o ...
Purchase document to see full attachment