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Electronic business strategies

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ELECTRONIC BUSINESS 1
Assignment Brief
Module: Level 6: E-Business
An individual written assignment of 3000 words (Learning Outcomes 1, 2 & 3)
For a multinational organization, of your choice, carry out a critical analysis of their current E-
Business strategy: The report must include the following three elements:
• Element 1 (LO1 assessed) – an analysis of the impact of Covid-19 on the adoption and
utilization of digital technologies, in the industry of your selected organization. (30%)
• Element 2 (LO2 & LO3 assessed) an evaluation of how your selected organization has
managed to cope, adapt or survive during the pandemic. What are the implications for the
organization operating in this industry, for instance, on their supply chain, eCRM, re-
intermediation or disintermediation strategies, etc.? (30%)
• Element 3 (LO1 assessed) – a discussion and recommendation(s) on how the use of social
media or social commerce can assist your chosen organization in addressing issues such as
customer behavior, post- covid-19. (30%)
In addition, marks will be awarded for the overall presentation, argument and understanding, use
of sources and evidence, academic referencing and written communication (10%)
You must ensure that you use academic theories, frameworks and models to support your
discussion throughout the report.
ss

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ELECTRONIC BUSINESS 2
Electronic Business Strategies
There are various ways in which organizations market and sell their products to customers.
Some organizations sell and market their products through online platforms and sell them
physically to the customers who visit their stores to purchase the products (Brennan, Canning, and
McDowell, 2020, p 16). Every organization has different strategies that they have put in place to
help the organization achieve its set goals and objectives. The most used strategy by almost all
business organizations during the outbreak of Covid-19 was the electronic business, where the
organizations sold their products to the customers through online platforms (Matompo, 2020, p
148). The organizations preferred to do their business using an online platform during the
pandemic since there were lockdowns. People feared to visit business stores for fear of interacting
with other individuals that can lead to them contracting the virus. Therefore, this paper presents
the effect of Covid-19 on usage and adoption of digital technologies by the HSBC organization,
how the HSBC has managed to survive, cope or adapt during the Covid-19 like the organization
encouraged its clients to learn the digital channel using their apps like online banking and easy
invest, and the suggestions on how the utilization of social media can assist the HSBC organization
in addressing issues like client behavior.
The Covid-19 pandemic had several impacts on the adoption and usage of digital
technologies in the banking industry. The first impact is that the pandemic led to an increase in
online fraud cases that mostly affected members in the banking industry. Several cases of online
fraud, security breaches, intrusions, and scams were rampant during the pandemic since
members in the banking industry were conned their money through online money banking
(Mogaji, 2020, p 59). The fraudsters came up with fake links that lured the members into the
trap. Besides, the fraudsters also developed fake apps with fake links in that whenever a member

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ELECTRONIC BUSINESS 1 Assignment Brief Module: Level 6: E-Business An individual written assignment of 3000 words (Learning Outcomes 1, 2 & 3) For a multinational organization, of your choice, carry out a critical analysis of their current EBusiness strategy: The report must include the following three elements: • Element 1 (LO1 assessed) – an analysis of the impact of Covid-19 on the adoption and utilization of digital technologies, in the industry of your selected organization. (30%) • Element 2 (LO2 & LO3 assessed) – an evaluation of how your selected organization has managed to cope, adapt or survive during the pandemic. What are the implications for the organization operating in this industry, for instance, on their supply chain, eCRM, reintermediation or disintermediation strategies, etc.? (30%) • Element 3 (LO1 assessed) – a discussion and recommendation(s) on how the use of social media or social commerce can assist your chosen organization in addressing issues such as customer behavior, post- covid-19. (30%) In addition, marks will be awarded for the overall presentation, argument and understanding, use of sources and evidence, academic referencing and written communication (10%) You must ensure that you use academic theories, frameworks and models to support your discussion throughout the report. ss ELECTRONIC BUSINESS 2 Electronic Business Strategies There are various ways in which organizations market and sell their products to customers. ...
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