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BENEFITS OF SOCIAL MEDIA MARKETING
Marketing serves to increase the sales of products and services offered. Social media is one channel
through which marketing can flourish a business.A marketer using social media requires creativity but
most importantly ,good strategic planning.This may prove tedious,but not only is it essential at this time
and generation, but also very beneficial in terms of maintaining a successful business venture. The
benefits of social media in marketing are quite a number. An insight on some of those benefits will serve
useful to anyone considering using this channel for marketing.
Millions, even billions of people are part of the internet community and this gives a clear reason why
social media marketing is an excellent option. The traffic involved in a business that uses social sites to
market their products and services is quite large. To ensure a growing traffic eventually leads to more
sales since products and services are available to these millions of people who need them. Facebook for
instance has a traffic of over a billion users all over the world .Advertising products through this site
ensures the market is not limited as anyone around the world may access them.
A good marketer needs knows his target audience. Social media platforms provide room for this. By
following trends and issues that concern the uses of these platforms,the marketer gets to know exactly
what his target audience needs. Also, addressing these issues and casual approaches to discussing such
matters with the audience is a great way to creating a lasting rapport with the potential customers.
Branding as a method of marketing has been used long over the years. Companies like Gucci and
Christian Dior have majored their marketing strategies on branding even before the internet was
invented.Decades later,the internet in full swing now,branding has been made even easier. The mission,
vision and ideas of a business are spread out across a large audience.With just the right branding, the
large number of people using social media are influenced to try out the products and service offered.
Since most of these users assumably are influenced by their peers,it is easier for a brand to grow locally
and internationally by using social media.

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BENEFITS OF SOCIAL MEDIA MARKETING Marketing serves to increase the sales of products and services offered. Social media is one channel through which marketing can flourish a business.A marketer using social media requires creativity but most importantly ,good strategic planning.This may prove tedious,but not only is it essential at this time and generation, but also very beneficial in terms of maintaining a successful business venture. The benefits of social media in marketing are quite a number. An insight on some of those benefits will serve useful to anyone considering using this channel for marketing. Millions, even billions of people are part of the internet community and this gives a clear reason why social media marketing is an excellent option. The traffic involved in a business that uses social sites to market their products and services is quite large. To ensure a growing traffic eventually leads to more sales since products and services are available to these millions of people who need them. Facebook for instance has a traffic of over a billion users all over the world .Advertising products through this site ensures the market is not limited as anyone around the world may access them. A good marketer needs knows his target audience. Social media platforms provide room for this. By following trends and issues that concern the uses of these platforms,the marketer gets to know exactly what his target audience needs. Also, addressing these issues and casual approaches to discussing such matters with the audience is a great way to creating a lasting rapport with the potential customers. Branding as a method of marketing has been used long over the years. Companies like Gucci and Christian Dior have majored their marketing strategies on branding even before the internet was invented.Decades later,the internet in full swing now,branding has been made even easier. The mission, vision and ideas of a business are spread out across a large audience.With just the right branding, the large number of people using social media are influenced to try out the products and service offered. Since most of these users assumably are influenced by their peers,it is easier for a brand to grow locally and internationally by using social media. Name: Description: ...
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