PROVIDING CASE STUDY ANSWERS ASSIGNMENT SOLUTIONS, PROJECT REPORTS

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WE ARE PROVIDING CASE STUDY ANSWERS

ASSIGNMENT SOLUTIONS, PROJECT REPORTS

AND THESIS

ISBM / IIBMS / IIBM / ISMS / KSBM / NIPM

SMU / SYMBIOSIS / XAVIER / NIRM / PSBM

ISM / IGNOU / IICT / ISBS / LPU / ISM&RC

MBA - EMBA - BMS - GDM - MIS - MIB

DMS - DBM - PGDM - DBM - DBA

www.mbacasestudyanswers.com

aravind.banakar@gmail.com

ARAVIND 09901366442 -

09902787224

ADVERTISING MANAGEMENT

A) Define Advertising Copy? Please explain various ways of writing print advertising copy with

examples?

B) Design an AD campaign for a construction engineering company? (Manufacturers of construction

product)?

C) Write short notes on:

1: Characteristics of the ideal print advertisement

2: AIDA Model

3: Medial planning tools

4: ATL / BTL

5: Ad agency organization structure

D) Illustrate positioning statement for:

1: Maruti

2: Nirma washing powder

3: BOSCH

4: Harward business school

5: Apples

Business Ethics

1. Explain, in light of their theories, what Locke, Smith, Ricardo, and Marx would probably say about

the events in this case.

2. Explain which view of property-Locke’s or Marx’s- lies behind the positions of the drug

companies GlaxoSmithKline and Bristol-Myers Squibb and of the Indian companies such as Cipla.

Which of the two group-GlaxoSmithKline and Bristol-Myers Squibb on the one hand, and the

Indian companies on the other –do you think holds the correct view of property in this case?

Explain your answer.

3. Identify the behaviors that you think are ethically questionable in the history of Microsoft. Evaluate

the ethics of these behaviors.

4. What characteristics of the market for operating systems do you think created the monopoly

market that Microsoft’s operating system enjoyed? Evaluate this market in terms of utilitarianism,

rights, and justice (your analysis should make use of the textbook’s discussion of the effects of

monopoly markets on the utility of participants in the market, on the moral rights of participants in

the market, and on the distribution of benefits and burdens among participants in the market),

giving explicit examples from the operating systems industry to illustrate your points.

5. In your view, should the government have sued Microsoft for violation of the antitrust laws? In

your view, was Judge Jackson’s order that Microsoft be broken into two companies fair to

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WE ARE PROVIDING CASE STUDY ANSWERS ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS ISBM / IIBMS / IIBM / ISMS / KSBM / NIPM SMU / SYMBIOSIS / XAVIER / NIRM / PSBM ISM / IGNOU / IICT / ISBS / LPU / ISM&RC MBA - EMBA - BMS - GDM - MIS - MIB DMS - DBM - PGDM - DBM - DBA www.mbacasestudyanswers.com aravind.banakar@gmail.com ARAVIND 09901366442 - 09902787224 ADVERTISING MANAGEMENT A) Define Advertising Copy? Please explain various ways of writing print advertising copy with examples? B) Design an AD campaign for a construction engineering company? (Manufacturers of construction product)? C) Write short notes on: 1: Characteristics of the ideal print advertisement 2: AIDA Model 3: Medial planning tools 4: ATL / BTL 5: Ad agency organization structure D) Illustrate positioning statement for: 1: Maruti 2: Nirma washing powder 3: BOSCH 4: Harward business school 5: Apples Business Ethics 1. Explain, in light of their theories, what Locke, Smith, Ricardo, and Marx would probably say about the events in this case. 2. Explain which view of property-Locke’s or Marx’s- lies behind the positions of the drug companies GlaxoSmithKline and Bristol-Myers Squibb and of the Indian companies such as Cipla. Which of the two group-GlaxoSmithKline and Bristol-Myers Squibb on the one hand, and the Indian companies on the other –do you think holds the correct view of property in this case? Explain your answer. 3. Identify the behaviors that you think are ethically question ...
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