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Luther Case

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Management
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Central Texas College
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Luther Case
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Luther Case
In his letter from a Birmingham Jail to fellow clergypersons, Martin Luther King applies
persuasive rhetoric of logos, ethos, and pathos in the message. One practical approach is ethos,
whereby he depicts his credibility by highlighting his authoritative position that proves to the
target audience that his voice was worth providing a listening ear.
Martin Luther King applies ethos as persuasive rhetoric by providing the target audience
with a report concerning his authoritative position in an organization affiliated to the church and
the South, which portrays his credibility to speak on Birmingham's issues. In the opening
sections of the letter, Martin Luther King expresses his authority as the serving president of the
Southern Christian Leadership Conference, which operates in every southern state. The author
further submits that the organization has other affiliated establishments across the South,
including Alabama Christian Movement for Human Rights and some operations like sharing
resources with the affiliates, including Birmingham. The latter requested his input which makes
it credible for him to speak on the region's issues based on the organizational ties accompanied
by the invite.
Martin Luther King persuades the target readers that his voice is worth listening to by
depicting his credibility using organizational ties accompanied by the invite to step in and
converse and enact measures contributing to social change through equality within the region.
People often trust a submission if credible.

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1 Luther Case Author Affiliation Course Instructor Due Date 2 Luther Case In his letter from a Birmingham Jail to fellow clergypersons, Martin Luther King applies persuasive rhetoric of logos, ethos, and pathos in the message. One practical approach is ethos, whereby he depicts his credibility by highlighting his authoritative position that proves to the target audience that his voice was worth providing a listening ear. Martin Luther King applies ethos as persuasive rhetoric by providing the target audience with a report concerning his authoritative position in an organization affiliated to the church and the South, which portrays his credibility to speak on Birmingham's issues. In the opening sections of the letter, Martin Luther King expresses his authority as the serving president of the Southern Christian Leadership Conference, which operates in every southern state. The author ...
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