Showing Page:
1/5
What is Blue Diamond?
Manufacturers of blue diamonds. Blue Diamond Growers produces
almonds exclusively. Founded in 1910
1
as the "California Almond Growers
Exchange" the company is a marketing board that works with 3,000 almond
growers and helps grow almonds, California's largest export food market; its
products are sold throughout the United States, as well as in 90 other
countries around the world. Its products range from roasted almonds to
almond milk. The company is headquartered in Sacramento, California. The
Sacramento Bee turnover estimated that the cooperative's turnover in 2009
was about $709 million. For the period 2014-2015
2
, the sales volume this
time would have amounted to $ 1.6 billion. Sponsorship. Blue Diamond
Growers became the main sponsor of the Sacramento Kings in 2016 for a
period of three years and a payment of $5 million per season.
What is the decision facing Blue Diamond?
In the early 1900s, Spain and Italy produced almost all of the world’s supply of
almonds, however after building a consumer and industrial business in the
United States, Blue Diamond traveled to Europe to learn and join the
competition in Spain and Italy. Then, once Blue Diamond formulated a
successful strategy for selling California almonds to Europeans, they expanded
into Asia. The expansion into Asia paid off because the Japanese were eager to
learn about the incorporation of almonds into European pastries and Western
1
https://en.wikipedia.org/wiki/Blue_Diamond_Growers
2
https://www.snackandbakery.com/articles/87527-blue-diamond-growers-reports-global-sales-
of-15-billion
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2/5
snacking Blue Diamond must decide which measures to keep its product and
brand expansion the next appropriate measure for their business. The decision
facing Blue Diamond is how they can keep the momentum going to for
products. Blue Diamond had, in the past successfully developed different
products around the core ingredients of almond. With the recent price
corrections, the market is ripe for a demand uptick and Blue Diamond wants
to take advantage of the opportunities. They want to decide on new product
offerings that will suit the changing needs. Requirements of customers and will
help Blue Diamond to increase demand. Blue Diamond must decide which
measures to keep its product and brand expansion the next appropriate
measure for their business. They have already a good range of products from
the growth of snack almonds, almond milk, and health-conscious nut thins. The
Olympics with almond milk has a big brand.
What factors are important in understanding this decision
situation?
The company's strengths and market potential are essential aspects to
consider while analyzing this choice circumstance. Almond Breeze milk, Nut
Thins, and other Blue Diamond goods are already well-known. They must
now apply their knowledge in a way that best meets the demands and
requirements of consumers. Consumers have developed a taste for foods
that are nutritious and low in fat. Thus, the most important factor to consider
in understanding this decision situation is how Blue Diamond can best utilize
its strengths and how these strengths will help the company satisfy consumer
preferences on the one hand while also developing new products to meet
these needs and preferences on the other. In that case Blue Diamond
Growers produced the range of products to attract more customers and to
Showing Page:
3/5
develop their brand. The company tried to make something new to become
the leader in their field and achieved to occupy the global market by winning
its competitors from other countries like Spain, Italy and so on. One of main
factor is being innovative to produce different types of almond productions
and develop these productions to have more consumers from other markets.
The second factor is that Blue Diamond Growers focus on the demand for
products and learnt the market desire of the people for these productions.
Even other almond snack that has variety tasty variants and already existed
could not stop Blue Diamond on searching new methods to develop brand.
What are the alternatives?
The alternative would be to stick with the same old ideas and avoid making
any new ones. Despite the fact that this may appear to be a success, all
customers want fresh products from their favorite companies. Nuts may be
used in practically any recipe, which makes them ideal for blue diamond. I
believe that making cookies with almonds on top would be a huge success.
Many people are converting to better options, as stated in the article, but
many stay unhealthy. As a result, there will be two solutions to meet all
consumer wants. For the corporation, there are a number of options. They
can focus on their current product line and expand it by adding more
alternatives and variants. The reason of growing the demand for lower fat
and more nutritious products, people who are consumers of milk products
are searching alternatives for dairy products. Blue Diamond found a solution
for this problem by producing Almond Breeze Almond milk that is lower in
calories and saturated fat, has vitamin E and more calcium. This alternative
Almond Breeze is more advantageous product for users who are USA
Volleyball team members, coaches and assistants to satisfy their need for
dairy beverages. Alternatively, they might develop new markets for their
products by offering new inventive products. For example, they might target
Showing Page:
4/5
the gluten-free market and offer a variety of taste and flavor options, such as
chocolate or honey coating.
What decision(s) do you recommend?
One of the first things that I would like to implement in the operation of Blue
Diamond Growers is to get the maximum advantage from the proposed
alternatives and spread this privilege among the potential customers. In
addition, I would change some product scale in the company. I offer that Blue
Diamonds should start manufacturing desserts with almonds on top, such as
cookies, in my opinion. This would be a brand-new product, and who doesn't
enjoy a salty-sweet snack? Within Blue Diamond, I believe this would have a
high success rate. My advice is for the company to concentrate on the gluten-
free market. Consumers are growing more health conscious every day, and the
gluten-free industry will continue to expand. The business may even create
sweets with almonds as the main element. They have the ability to innovate
and produce new items such as almond flour. As a result, my suggestion is that
the company focus completely on the gluten-free market and develop
products accordingly. Furthermore, western people are currently more
worried about the types of oil like palm and soybean containing huge amount
of trans fats. Thus, it would the best option to replace these kinds of products
to more healthier ones according to the consumer’s preferences and criteria.
What are some ways to implement your decision?
Of course, towards the successful realization of the first decision, it is needed
a stable and attractive PR support so that more people would be informed
about the pros of consuming Blue Diamond Grower’s product. It will in turn
create a positive impression and choice preference in the competitive
market. For example, if general public will be regularly witnessed the ads
illustrating the healthy and cost-effective product, their brain will
automatically save it. After what, while walking around the grocery stores
Showing Page:
5/5
during the purchase of the various snacks and other diaries, their mind will
send an instant command to look for the producer on the package side and
choose one that they were informed about. What comes to the new product
alternatives, the corporation will have to invest in research and development
to follow my advice (R&D). They should also conduct market research to
determine what the clients' needs are and which items they might design to
meet those needs. After the product has been developed, the corporation
should create a commercial to spread the news about their new offerings,
concerning the initial factor about PR.

Unformatted Attachment Preview

What is Blue Diamond? Manufacturers of blue diamonds. Blue Diamond Growers produces almonds exclusively. Founded in 19101 as the "California Almond Growers Exchange" the company is a marketing board that works with 3,000 almond growers and helps grow almonds, California's largest export food market; its products are sold throughout the United States, as well as in 90 other countries around the world. Its products range from roasted almonds to almond milk. The company is headquartered in Sacramento, California. The Sacramento Bee turnover estimated that the cooperative's turnover in 2009 was about $709 million. For the period 2014-20152, the sales volume this time would have amounted to $ 1.6 billion. Sponsorship. Blue Diamond Growers became the main sponsor of the Sacramento Kings in 2016 for a period of three years and a payment of $5 million per season. What is the decision facing Blue Diamond? In the early 1900s, Spain and Italy produced almost all of the world’s supply of almonds, however after building a consumer and industrial business in the United States, Blue Diamond traveled to Europe to learn and join the competition in Spain and Italy. Then, once Blue Diamond formulated a successful strategy for selling California almonds to Europeans, they expanded into Asia. The expansion into Asia paid off because the Japanese were eager to learn about the incorporation of almonds into European pastries and Western 1 2 https://en.wikipedia.org/wiki/Blue_Diamond_Growers https://www.snackandbakery.com/articles/87527-blue-diamond-growers-reports-global-salesof-15-billion snacking Blue Diamond must decide which measures to keep its product and brand expansion the next appropriate measure for their business. The decision facing Blue Diamond is how they can keep the momentum going to for products. Blue Diamond had, in the past successfully developed different products around the core ingredients of almond. With the recent price corrections, the market is ripe for a demand uptick and Blue Diamond wants to take advantage of the opportunities. They want to decide on new product offerings that will suit the changing needs. Requirements of customers and will help Blue Diamond to increase demand. Blue Diamond must decide which measures to keep its product and brand expansion the next appropriate measure for their business. They have already a good range of products from the growth of snack almonds, almond milk, and health-conscious nut thins. The Olympics with almond milk has a big brand. What factors are important in understanding this decision situation? The company's strengths and market potential are essential aspects to consider while analyzing this choice circumstance. Almond Breeze milk, Nut Thins, and other Blue Diamond goods are already well-known. They must now apply their knowledge in a way that best meets the demands and requirements of consumers. Consumers have developed a taste for foods that are nutritious and low in fat. Thus, the most important factor to consider in understanding this decision situation is how Blue Diamond can best utilize its strengths and how these strengths will help the company satisfy consumer preferences on the one hand while also developing new products to meet these needs and preferences on the other. In that case Blue Diamond Growers produced the range of products to attract more customers and to develop their brand. The company tried to make something new to become the leader in their field and achieved to occupy the global market by winning its competitors from other countries like Spain, Italy and so on. One of main factor is being innovative to produce different types of almond productions and develop these productions to have more consumers from other markets. The second factor is that Blue Diamond Growers focus on the demand for products and learnt the market desire of the people for these productions. Even other almond snack that has variety tasty variants and already existed could not stop Blue Diamond on searching new methods to develop brand. What are the alternatives? The alternative would be to stick with the same old ideas and avoid making any new ones. Despite the fact that this may appear to be a success, all customers want fresh products from their favorite companies. Nuts may be used in practically any recipe, which makes them ideal for blue diamond. I believe that making cookies with almonds on top would be a huge success. Many people are converting to better options, as stated in the article, but many stay unhealthy. As a result, there will be two solutions to meet all consumer wants. For the corporation, there are a number of options. They can focus on their current product line and expand it by adding more alternatives and variants. The reason of growing the demand for lower fat and more nutritious products, people who are consumers of milk products are searching alternatives for dairy products. Blue Diamond found a solution for this problem by producing Almond Breeze Almond milk that is lower in calories and saturated fat, has vitamin E and more calcium. This alternative Almond Breeze is more advantageous product for users who are USA Volleyball team members, coaches and assistants to satisfy their need for dairy beverages. Alternatively, they might develop new markets for their products by offering new inventive products. For example, they might target the gluten-free market and offer a variety of taste and flavor options, such as chocolate or honey coating. What decision(s) do you recommend? One of the first things that I would like to implement in the operation of Blue Diamond Growers is to get the maximum advantage from the proposed alternatives and spread this privilege among the potential customers. In addition, I would change some product scale in the company. I offer that Blue Diamonds should start manufacturing desserts with almonds on top, such as cookies, in my opinion. This would be a brand-new product, and who doesn't enjoy a salty-sweet snack? Within Blue Diamond, I believe this would have a high success rate. My advice is for the company to concentrate on the glutenfree market. Consumers are growing more health conscious every day, and the gluten-free industry will continue to expand. The business may even create sweets with almonds as the main element. They have the ability to innovate and produce new items such as almond flour. As a result, my suggestion is that the company focus completely on the gluten-free market and develop products accordingly. Furthermore, western people are currently more worried about the types of oil like palm and soybean containing huge amount of trans fats. Thus, it would the best option to replace these kinds of products to more healthier ones according to the consumer’s preferences and criteria. What are some ways to implement your decision? Of course, towards the successful realization of the first decision, it is needed a stable and attractive PR support so that more people would be informed about the pros of consuming Blue Diamond Grower’s product. It will in turn create a positive impression and choice preference in the competitive market. For example, if general public will be regularly witnessed the ads illustrating the healthy and cost-effective product, their brain will automatically save it. After what, while walking around the grocery stores during the purchase of the various snacks and other diaries, their mind will send an instant command to look for the producer on the package side and choose one that they were informed about. What comes to the new product alternatives, the corporation will have to invest in research and development to follow my advice (R&D). They should also conduct market research to determine what the clients' needs are and which items they might design to meet those needs. After the product has been developed, the corporation should create a commercial to spread the news about their new offerings, concerning the initial factor about PR. Name: Description: ...
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