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Kraft Foods Website Evaluation
Regardless of how popular an organization is, marketing is an important aspect in
business to ensure organization growth and stability (Magwood, 2015). Kraft foods is in the top
five list of the company involved in producing a variety of food and beverage products based in
the U.S. and has its headquarters in Chicago, Illinois (Kraft, 2020). The company’s website is
one of the major factors enhancing its competitiveness in the modern business world that is
characterized by technological innovation (Magwood, 2015). The paper focuses on evaluating
the effectiveness of Kraft's food website as part of the company's marketing strategy.
An effective website plays an effective role in any business trying to enhance their
competitiveness through online marketing strategies (Nicolae, 2010). Concerning Kraft foods, a
well-designed website is part of the company's identity in online platforms. The website is
equipped with various aspects that enhance consumer interaction and promote brand awareness
(Kraft, 2020). First, the website is neatly organized and created in an eye-catching display of
various foods provided by the major producer (Kraft, 2020). The main image on the website is
designed colorfully to capture the viewer’s attention instantly. In addition, the website is well-
balanced whereby it welcomes users with a featured image of a happy family enjoying a moment
with certain products provided by the company (Kraft, 2020).
Concerning the promotion of Kraft products, the page is effective in maintaining the
attention of customers through triggering thoughts of meal types and foods that can be created
(Kraft, 2020). If a consumer finds some major ingredients in the kitchen, they are likely to
acquire them in grocery stores to ensure the food is as enticing as that on the pages (Magwood,
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2015). Also, the site is equipped with all locations that the organization is located which enhance
their customers' experience (Magwood, 2015). Consumers can locate enterprises closest to them
and access services and products as promised on the online platform (Nicolae, 2010).
The website is effective in promoting competence in the eyes of consumers as it
welcomes individuals by displaying their operating period which is over 150 years (Kraft, 2020).
In cases of special events such as anniversaries, they request clients' contact information to
enable them to receive updates on offers, promotions, and other issues involved in their business
operations (Magwood, 2015). Such aspects enable their customers to be regularly updated and
feel valued by the organization in question (Nicolae, 2010).
Finally, the website is installed with a simple but efficient navigation map that enables
clients to easily access their services or information of interest (Kraft, 2020). The customers are
provided with all necessary information regarding the company through attractive images of
happy families and community projects among other events enhanced by the company's
existence (Magwood, 2015).
However, there is a lack of quality and focused written content on the online platform to
enable users to exploit the company's business operations in detail. To enhance their website's
effectiveness, the information provided on the website should ignite a sense of direction for
clients visiting the site; information provided should be more engaging to give visitors a reason
to stay and visit the website more regularly (Nicolae, 2010).
To sum up, Kraft foods is a well-recognized organization specialized in creating food
products and providing consumers with food services across the globe. The company’s website
has played a key role in enhancing its sustainability within the competitive market. The site is
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well-designed to attract attention and provided all information necessary to enhance their
customers' experience. Regardless of the lack of quality of their website's written content, it is
ideal to affirm that Kraft Food's website is an effective marketing strategy for the international
organization.
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References
Kraft, F. (2020). Products | Kraft Heinz Foodservice. Www.Kraftheinz-Foodservice.com.
https://www.kraftheinz-foodservice.com/products
Nicolae, D. (2010, September). Website Quality Evaluations: Criteria and Tools. ResearchGate;
Taylor & Francis (Routledge).
https://www.researchgate.net/publication/222870998_Website_Quality_Evaluations_Crit
eria_and_Tools
Magwood, J. D. (2015). Kraft Foods Inc. Marketing and Managing the Customer Relationship
| CustomerThink. Customerthink.com.
https://customerthink.com/kraft_foods_marketing_and_managing_customer_relationship/

Unformatted Attachment Preview

1 Kraft Foods’ Website Evaluation Regardless of how popular an organization is, marketing is an important aspect in business to ensure organization growth and stability (Magwood, 2015). Kraft foods is in the top five list of the company involved in producing a variety of food and beverage products based in the U.S. and has its headquarters in Chicago, Illinois (Kraft, 2020). The company’s website is one of the major factors enhancing its competitiveness in the modern business world that is characterized by technological innovation (Magwood, 2015). The paper focuses on evaluating the effectiveness of Kraft's food website as part of the company's marketing strategy. An effective website plays an effective role in any business trying to enhance their competitiveness through online marketing strategies (Nicolae, 2010). Concerning Kraft foods, a well-designed website is part of the company's identity in online platforms. The website is equipped with various aspects that enhance consumer interaction and promote brand awareness (Kraft, 2020). First, the website is neatly organized and created in an eye-catching display of various foods provided by the major producer (Kraft, 2020). The main image on the website is designed colorfully to capture the viewer’s attention instantly. In addition, the website is wellbalanced whereby it welcomes users with a featured image of a happy family enjoying a moment with certain products provided by the company (Kraft, 2020). Concerning the promotion of Kraft products, the page is effective in maintaining the attention of customers through triggering thoughts of meal types and foods that can be created (Kraft, 2020). If a consumer finds some major ingredients in the kitchen, they are likely to acquire them in grocery stores to ensure the food is as enticing as that on the pages (Magwood, 2 2015). Also, the site is equipped with all locations that the organization is located which enhance their customers' experience (Magwood, 2015). Consumers can locate enterprises closest to them and access services and products as promised on the online platform (Nicolae, 2010). The website is effective in promoting competence in the eyes of consumers as it welcomes individuals by displaying their operating period which is over 150 years (Kraft, 2020). In cases of special events such as anniversaries, they request clients' contact information to enable them to receive updates on offers, promotions, and other issues involved in their business operations (Magwood, 2015). Such aspects enable their customers to be regularly updated and feel valued by the organization in question (Nicolae, 2010). Finally, the website is installed with a simple but efficient navigation map that enables clients to easily access their services or information of interest (Kraft, 2020). The customers are provided with all necessary information regarding the company through attractive images of happy families and community projects among other events enhanced by the company's existence (Magwood, 2015). However, there is a lack of quality and focused written content on the online platform to enable users to exploit the company's business operations in detail. To enhance their website's effectiveness, the information provided on the website should ignite a sense of direction for clients visiting the site; information provided should be more engaging to give visitors a reason to stay and visit the website more regularly (Nicolae, 2010). To sum up, Kraft foods is a well-recognized organization specialized in creating food products and providing consumers with food services across the globe. The company’s website has played a key role in enhancing its sustainability within the competitive market. The site is 3 well-designed to attract attention and provided all information necessary to enhance their customers' experience. Regardless of the lack of quality of their website's written content, it is ideal to affirm that Kraft Food's website is an effective marketing strategy for the international organization. 4 References Kraft, F. (2020). Products | Kraft Heinz Foodservice. Www.Kraftheinz-Foodservice.com. https://www.kraftheinz-foodservice.com/products Nicolae, D. (2010, September). Website Quality Evaluations: Criteria and Tools. ResearchGate; Taylor & Francis (Routledge). https://www.researchgate.net/publication/222870998_Website_Quality_Evaluations_Crit eria_and_Tools Magwood, J. D. (2015). Kraft Foods Inc. – Marketing and Managing the Customer Relationship | CustomerThink. Customerthink.com. https://customerthink.com/kraft_foods_marketing_and_managing_customer_relationship/ Name: Description: ...
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