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Recommendations For The Jollibee Food Corporation

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Running head: RECOMMENDATIONS FOR THE JOLLIBEE FOOD CORPORATION 1
Recommendations for the Jollibee Food Corporation
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RECOMMENDATIONS FOR THE JOLLIBEE FOOD CORPORATION 2
Recommendations for the Jollibee Food Corporation
Introduction
Jollibee Food Corporation (JFC), often referred to as simply Jollibee is a multinational
business of Filipino origin that runs a chain of fast food restaurants. Most of the restaurants
operated by Jollibee are located in Asia. The corporation’s main products include pizzas,
burgers, breakfast, brunch, salads, desserts, coffee, and soft drinks (Rarick, Falk & Barczyk,
2012). Unlike other fast food stores across the world, Jollibee also sells rice and noodles. The
reason behind this is that the two are the most popular dishes within the Asia market. The
corporation’s leadership has in numerous occasions expressed their intentions to expand the
scope of their business. In the past, Jollibee has been successful in achieving this by acquiring
some of its competitors (Rarick et al., 2012). Most of these acquisitions have taken place in the
Asian markets. Some of the fast food brands that have been acquired by Jollibee include
Chowking, Red Ribbon, Burger King Philippines, Greenwich Pizza, and Mang Inasal. The
expansion program has seen the company currently own over 3000 food stores globally. To
further expand its operations, it is necessary that Jollibee puts a number of measures in place.
Recommendations for Jollibee Food Corporation’s Plan to Expand
In order to come up with the best recommendations for Jollibee Food Cooperation’s plan
for expansion, it is important to first consider the nature of the industry within which the
business operates. It is worth noting that the business is one of the major players in the fast food
industry. Competition within the industry is considerably high. McDonalds is one of Jollibee’s
main competitors globally. It is worth noting that the decision by Jollibee to expand its
operations was initially as a result of the entry of McDonalds into the Philippines market (Rarick
et al., 2012). Following the stiff competition experienced in the global fast food markets, a lot of

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Running head: RECOMMENDATIONS FOR THE JOLLIBEE FOOD CORPORATION Recommendations for the Jollibee Food Corporation Name Institution 1 RECOMMENDATIONS FOR THE JOLLIBEE FOOD CORPORATION 2 Recommendations for the Jollibee Food Corporation Introduction Jollibee Food Corporation (JFC), often referred to as simply Jollibee is a multinational business of Filipino origin that runs a chain of fast food restaurants. Most of the restaurants operated by Jollibee are located in Asia. The corporation’s main products include pizzas, burgers, breakfast, brunch, salads, desserts, coffee, and soft drinks (Rarick, Falk & Barczyk, 2012). Unlike other fast food stores across the world, Jollibee also sells rice and noodles. The reason behind this is that the two are the most popular dishes within the Asia market. The corporation’s leadership has in numerous occasions expressed their intentions to expand the scope of their business. In the past, Jollibee has been successful in achieving this by acquiring some of its competitors (Rarick et al., 2012). Most of these acquisitions have taken place in the Asian markets. Some of the fast food brands that have been acquired by Jollibee include Chowking, Red Ribbon, Burger King Philippines, Greenwich Pizza, and Mang Inasal. The expansion program has seen the company currently own over 3000 food stores globally. To further expand its operations, it is necessary that Jollibee puts a number of measures in place. Recommendations for Jollibee Food Corp ...
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