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STRATEGIC MANAGEMENT
Student Name: Aysha khanam
ID: 2016002494
Course No: BUSN 498
Date: 13/05/2020
CASE STUDY: PAUL POLMAN: TURNAROUND AND DEVELOPMENT OF
STRATEGY AT UNILEVER
Question 1
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STRATEGIC MANAGEMENT Student Name: 2
Actions were taken to Overcome Company Crisis
Paul Polman, CEO of Unilever, has the nature of the initiative to take the appropriate
step. The activities that he and his group had undertaken convinced the organization and had also
greatly inspired the employees. The inspiration for CEO Paul Polman is illustrated by his
example of overcoming adversity. As a prolific leader, Paul Polman was always confident
enough to face difficulty in implementing new strategies. A critical analysis of the strategies will
be performed in this part which helped Paul Polman to overcome the crisis of Unilever.
Work Commitment
Polman contributed his physical and psychological efforts and energies. He realized that
to overcome this crisis Unilever required a radically better approach to the intuition of just not
only 165,000 Unilever workers but plus 5 million people in its supply chain and ultimately 2
billion customers of Unilever products worldwide. It was an enormous task and within the new
strategy, it was received with great anticipation. While doubling the volume of revenue seems to
be exciting but some found that the less well-known environmental and social goals of the new
strategy were more difficult to achieve. To attract employees for the company with
organizational support skills, he has carried out many outstanding activities, e.g. describinglong
term purpose of the organization; provide information and the ability to maintain, etc.
ImplementingSustainability in Policy
Since Polman has led Unilever, the sustainabilityof the company is an important factor
for the strategy. Polman has ensured that the company can share its green impact while
"managing the business. Despite the internal implementation of its sustainability plan, Unilever
relies on key partnerships with NGOs, governments, global associations and other industries to
advance the global sustainability plan. Unilever has not just asked: How they can be sustainable?
The key question in the development of the new strategies is, how companies can contribute to a
reasonable future. In the words of Paul Polman: "Most organizations work and claim how they
can use society and nature to be effective. We say the opposite: how contributions can be made
to society and environment which can result in contributing success”.
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STRATEGIC MANAGEMENT Student Name: 3
Management and Social Change
He experienced massive changes in management as Paul had changed 33% of the
organization's senior officials within a year and also formed the ULE (Unilever Leadership
Executive) group. He created a new role for ULE along with the Chief Marketing Officer (CMO)
with the job of the communication and sustainability initiative. He then reclassified his
marketing style and presented a natural problem of controllable business improvement.
Manageability means "improvement that addresses the problems of the present without
compromising people's ability to address their problems in the future." He said that sustainability
supports Unilever's business benefits and it is important to do everything right”.
Increased Focus on Consumers Rather than Stakeholders
Polman not only made two great comments on the investor relationship. Firstly, he
doesn't work for investors, but for buyers, or in his words: "We're not just there to bring in
money, but to meet customer needs and do it well, we'll bring in money". Secondly, he needs
only that stockholder who is interested in the longer term of the company.
Disappointment at reducing Greenhouse Gas Impact and Water Footprint
Despite all possible efforts, the organization was unable to achieve its clear goal of
greenhouse gas emissions and water consumption. Research has shown that Unilever's
impression of customer use has expanded somewhat. Unilever's greenhouse gas effect from
actual use by a buyer has increased by 4% since 2010 and the impact of water consumption by
buyers has decreased by only 2%. The CEO admitted that given the fact that two "off-track"
Strategy pillars are related to customers' using its product it will be difficult to fix.
Question 2
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STRATEGIC MANAGEMENT Student Name: 4
During the first year as CEO of Unilever, Polman's new approach can be summarized as
"The Compass Strategy". The system that determines how the organization wins in four different
ways:
Win with brands and development: great intrigues and greater, better and faster progress;
superior products.
Win in the market: further development of the main market, winning customers.
Win through constant improvement: fast and adaptable and increasingly serious
competitive advantage worldwide, the best benefit for the brand and the customer.
Win with individuals: create a group that is suitable for development, a place to be
successful.
The CEO of Unilever is an exceptional motivator and can settle matters in consultation. This
genre of exceptional leaders encourages others to look in their direction and follow their
impressions. The launch of USLP (Universal Sustainable Living Plan) is currently setting the
2020 target with the help of a sustainable and equitable approach. This is the time to analyze and
respond to the Compass Strategy approach setbacks. Also, it is necessary to recognize to achieve
the goal of sustainable growth an equitable approach could be a better option for Polman to
achieve sustainable growth in the company.
More Focus on Research and Invention
The USLP implementation categorized with modifications and continuous learning. Then
the organization gradually has the opportunity to examine new developments with fundamental
changes. To create simpler sustainability elements, they have to be further developed and
examined.
More Focus on Developed Countries
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STRATEGIC MANAGEMENT Student Name: 5
Unilever is gradually focusing on developing countries as its customers know little about
management capacities. Polman also used this to popularize Unilever's products in these
countries. However, this could be harmful as the monetary and political conditions in building
the state are not good and could hinder their development. Because the developing countries
have conservative and political power, Unilever can create a system dedicated to the developing
countries.
Introducing Campaigns to Raise Awareness
By asking people to become aware of the Unilever projects for sustainabilityand its
importance, they can think about more innovative strategies to change people's behavior. For
example, you can run more workshop programs on site. However, all of these potential activities
take a long time and can be recognized as time-consuming procedures.

Unformatted Attachment Preview

STRATEGIC MANAGEMENT Student Name: Aysha khanam ID: 2016002494 Course No: BUSN 498 Date: 13/05/2020 CASE STUDY: PAUL POLMAN: TURNAROUND AND DEVELOPMENT OF STRATEGY AT UNILEVER Question 1 STRATEGIC MANAGEMENT Student Name: 2 Actions were taken to Overcome Company Crisis Paul Polman, CEO of Unilever, has the nature of the initiative to take the appropriate step. The activities that he and his group had undertaken convinced the organization and had also greatly inspired the employees. The inspiration for CEO Paul Polman is illustrated by his example of overcoming adversity. As a prolific leader, Paul Polman was always confident enough to face difficulty in implementing new strategies. A critical analysis of the strategies will be performed in this part which helped Paul Polman to overcome the crisis of Unilever. Work Commitment Polman contributed his physical and psychological efforts and energies. He realized that to overcome this crisis Unilever required a radically better approach to the intuition of just not only 165,000 Unilever workers but plus 5 million people in its supply chain and ultimately 2 billion customers of Unilever products worldwide. It was an enormous task and within the new strategy, it was received with great anticipation. While doubling the volume of revenue seems to be exciting but some found that the less well-known environmental and social goals of the new strategy were more difficult to achieve. To attract employees for the company with organizational support skills, he has carried out many outstanding activities, e.g. describinglong term purpose of the organization; provide information and the ability to maintain, etc. ImplementingSustainability in Policy Since Polman has led Unilever, the sustainabilityof the company is an important factor for the strategy. Polman has ensured that the company can share its green impact while "managing the business”. Despite the internal implementation of its sustainability plan, Unilever relies on key partnerships with NGOs, governments, global associations and other industries to advance the global sustainability plan. Unilever has not just asked: How they can be sustainable? The key question in the development of the new strategies is, how companies can contribute to a reasonable future. In the words of Paul Polman: "Most organizations work and claim how they can use society and nature to be effective. We say the opposite: how contributions can be made to society and environment which can result in contributing success”. STRATEGIC MANAGEMENT Student Name: 3 Management and Social Change He experienced massive changes in management as Paul had changed 33% of the organization's senior officials within a year and also formed the ULE (Unilever Leadership Executive) group. He created a new role for ULE along with the Chief Marketing Officer (CMO) with the job of the communication and sustainability initiative. He then reclassified his marketing style and presented a natural problem of controllable business improvement. Manageability means "improvement that addresses the problems of the present without compromising people's ability to address their problems in the future." He said that sustainability supports Unilever's business benefits and it is important to do everything right”. Increased Focus on Consumers Rather than Stakeholders Polman not only made two great comments on the investor relationship. Firstly, he doesn't work for investors, but for buyers, or in his words: "We're not just there to bring in money, but to meet customer needs and do it well, we'll bring in money". Secondly, he needs only that stockholder who is interested in the longer term of the company. Disappointment at reducing Greenhouse Gas Impact and Water Footprint Despite all possible efforts, the organization was unable to achieve its clear goal of greenhouse gas emissions and water consumption. Research has shown that Unilever's impression of customer use has expanded somewhat. Unilever's greenhouse gas effect from actual use by a buyer has increased by 4% since 2010 and the impact of water consumption by buyers has decreased by only 2%. The CEO admitted that given the fact that two "off-track" Strategy pillars are related to customers' using its product it will be difficult to fix. Question 2 STRATEGIC MANAGEMENT Student Name: 4 During the first year as CEO of Unilever, Polman's new approach can be summarized as "The Compass Strategy". The system that determines how the organization wins in four different ways: • Win with brands and development: great intrigues and greater, better and faster progress; superior products. • Win in the market: further development of the main market, winning customers. • Win through constant improvement: fast and adaptable and increasingly serious competitive advantage worldwide, the best benefit for the brand and the customer. • Win with individuals: create a group that is suitable for development, a place to be successful. The CEO of Unilever is an exceptional motivator and can settle matters in consultation. This genre of exceptional leaders encourages others to look in their direction and follow their impressions. The launch of USLP (Universal Sustainable Living Plan) is currently setting the 2020 target with the help of a sustainable and equitable approach. This is the time to analyze and respond to the Compass Strategy approach setbacks. Also, it is necessary to recognize to achieve the goal of sustainable growth an equitable approach could be a better option for Polman to achieve sustainable growth in the company. More Focus on Research and Invention The USLP implementation categorized with modifications and continuous learning. Then the organization gradually has the opportunity to examine new developments with fundamental changes. To create simpler sustainability elements, they have to be further developed and examined. More Focus on Developed Countries STRATEGIC MANAGEMENT Student Name: 5 Unilever is gradually focusing on developing countries as its customers know little about management capacities. Polman also used this to popularize Unilever's products in these countries. However, this could be harmful as the monetary and political conditions in building the state are not good and could hinder their development. Because the developing countries have conservative and political power, Unilever can create a system dedicated to the developing countries. Introducing Campaigns to Raise Awareness By asking people to become aware of the Unilever projects for sustainabilityand its importance, they can think about more innovative strategies to change people's behavior. For example, you can run more workshop programs on site. However, all of these potential activities take a long time and can be recognized as time-consuming procedures. Name: Description: ...
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