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Marketing Tactics
My name is Zhong Chicong I am going to talk about the marketing tactics of Wong Lo Kat.
I would like to start with the product. Wong Lo Kat was presented at the 2011 China National
Sugar and Alcoholic Commodities Fair in March as a new nutritional drink. Hong Kong
Jiaduobao Group (JDB) trader's license agreement, where JDB has been authorized for 20
years to use a Wong Lo Kat Herbal Tea (CWLK) trademark. This beverage was manufactured
in collaboration with GHP by Guang Liang Inc. with the permission to manufacture healthy
porridge, lotus seed, and green bean powder under the WLK brand.
Moving on to the price. To some extent, prices reflect the brand's distinctive value. Brand
placement creates a distinctive consumer image so that pricing and changes have to adjust
brand positioning, and brand positioning reveals the unique price-performing worth of brand
placement. There are two types of prices High-Price which consumers usually evaluate a new
product category by pricing. Because Wong Lo Kat was introduced as a new product before
customers, the high costs allow the client to pay more attention to WLK and to determine this
target group. The second is Stable Price which must be kept steady for a long period by a
trustworthy brand. In 10 years, Wong Lo Kat did not have any major price adjustments. It will
provide consumers with a feeling of steady quality and stable price to target groups for Wong Lo
Kat.
Next is the distribution, Wong Lo Kat herbal tea was in a difficult position in terms of distribution
routes. It employed current channels to create a brand picture, Hypermarkets and supermarkets
are among the modern channels. Wong Lo Kat's members are distributors, wholesalers, post
officers, and many businesses. traditional routes The Wong Lo Kat separating area and sub-
channels constituted a full sales network including shops, restaurants, and other unique
communication terminal establishments. In the drinks sector, there are more companies
focusing on traffic, entertainment, sports channels, and internet channels, etc.
Last but not least is communication, The five most popular consumer scenarios in daily life were
replaced by TV ads. Hot pot, football all night, barbeque, baths with sunshine, and fried food.
The commercial song, which is full of activity, is sung again and again, "You can have nothing to
fear. You may enjoy life, fear becoming swollen, you can drink Wong Lo Kat." This has indeed
contributed to the attribution of the consumer. The shopkeeper has suggested drinking Wong Lo
Kat to enjoy the splendid New Year since everybody has a hope that this new year brings
wonderful success.
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Marketing Tactics My name is Zhong Chicong I am going to talk about the marketing tactics of Wong Lo Kat. I would like to start with the product. Wong Lo Kat was presented at the 2011 China National Sugar and Alcoholic Commodities Fair in March as a new nutritional drink. Hong Kong Jiaduobao Group (JDB) trader's license agreement, where JDB has been authorized for 20 years to use a Wong Lo Kat Herbal Tea (CWLK) trademark. This beverage was manufactured in collaboration with GHP by Guang Liang Inc. with the permission to manufacture healthy porridge, lotus seed, and green bean powder under the WLK brand. Moving on to the price. To some extent, prices reflect the brand's distinctive value. Brand placement creates a distinctive consumer image so that pricing and changes have to adjust brand positioning, and brand positioning reveals the unique price-performing worth of brand placement. There are two types of prices High-Price which consumers usually evaluate a new product category by pricing. Because Wong Lo Kat was introduced as a new product before customers, the high costs allow the client to pay more attention to WLK and to determine this target group. The second is Stable Price which must be kept steady for a long period by a trustworthy brand. In 10 years, Wong Lo Kat did not have any major price adjustments. It will provide consumers with a feeling of steady quality and stable price to target groups for Wong Lo Kat. Next is the distribution, Wong Lo Kat herbal tea was in a difficult position in terms of distribution routes. It employed current channels to create a brand picture, Hypermarkets and supermarkets are among the modern channels. Wong Lo Kat's members are distributors, wholesalers, post officers, and many businesses. traditional routes The Wong Lo Kat separating area and subchannels constituted a full sales network including shops, restaurants, and other unique communication terminal establishments. In the drinks sector, there are more companies focusing on traffic, entertainment, sports channels, and internet channels, etc. Last but not least is communication, The five most popular consumer scenarios in daily life were replaced by TV ads. Hot pot, football all night, barbeque, baths with sunshine, and fried food. The commercial song, which is full of activity, is sung again and again, "You can have nothing to fear. You may enjoy life, fear becoming swollen, you can drink Wong Lo Kat." This has indeed contributed to the attribution of the consumer. The shopkeeper has suggested drinking Wong Lo Kat to enjoy the splendid New Year since everybody has a hope that this new year brings wonderful success. Name: Description: ...
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