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Mcdonald Mission Vision And Goals

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RUNNING HEAD: MISSION, VISION STATEMENT & GOALS 1
McDonald's Corporation's Mission and Vision Statement and Goals
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RUNNING HEAD: MISSION, VISION STATEMENT & GOALS 2
McDonald’s Mission Statement
“Our mission is to be our customers’ favorite place and way to eat & drink. We’re dedicated to
being a great place for our people to work; to being a strong, positive presence in your
community; and to delivering the quality, service, cleanliness and value our customers have
come to expect from the Golden Arches a symbol that’s trusted around the world.
McDonald’s Vision Statement
"To be the best quick service restaurant experience".
Being the best means providing outstanding quality, service, cleanliness, and value, so that we
make every customer in every restaurant smile. The goal for McDonald’s is to successfully
communicate their new healthy alternatives.
McDonald’s Goals
1. The long-term goal is to retain current customers, attract new customers and be a
favorite place to eat for many people.
2. Improve McDonald’s reputation within the industry
3. Reinforce McDonald’s image with a new communication focus
4. Promote their new initiatives to new potential customers.
5. Furthermore they provide more alternatives to their customers as a result of the
new focus.

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RUNNING HEAD: MISSION, VISION STATEMENT & GOALS McDonald's Corporation's Mission and Vision Statement and Goals Name Institution Instructor Course Title Date 1 RUNNING HEAD: MISSION, VISION STATEMENT & GOALS McDonald’s Mission Statement “Our mission is to be our customers’ favorite place and way to eat & drink. We’re dedicated to being a great place for our people to work; to being a strong, positive presence in your community; and to delivering the quality, service, cleanliness and value our customers have come to expect from the Golden Arches – a symbol that’s trusted around the world.” McDonald’s Vision Statement "To be the best quick service restaurant experience". Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. The goal for McDonald’s is to successfully communicate ...
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