Access over 20 million homework & study documents

Case study entering

Content type
User Generated
Type
Study Guide
Rating
Showing Page:
1/14
June '03
Regular Features




Articles

 !
- K Subhadra
"#$ $
%&&'(''') *
+##$
"+)!, 
$ $$"#-*
)+-+#
.+.+)
+*#-+$ $$
 #++)
Wooing Indian Women
+-(''(.+++.!,/#
"-#-#+0#+1#$ 
$$-2 )2$
--*+)*
#$).$0*$
"-+3$#$
).!*-"
4"*# -..$ )
$$#$- +*
+#+#/51
-(''%) .!#"
+#
%
$*)+#
+++$$+#
-$ $.6
(
 
7
)
6$ $4 .$
 $4) (''(.
-..!.+-.
$+"*$ $)
$8.#
$+#9
*#$-+)!#*-+$
+ $)(''%.$ $$
-)%:%-
;
$$#&<.#$
$ $$$-$%=('<+.
-5+
=
)
#0>#+$+
$).+.#
-+.-$$-
#-*+)&=<#$$
$salwar/#"-1$++#
$-$#$+$)
!.$*.>0*..$*
$"+$$$.*
)+$0$--
#*+-#+#

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/14
+9+)
Background Note
++$-9.$
#*&?<)$*$.$
)$*+/.$1
+/*$1+)*
.*+ $ $$
3)+#
-.-%&&'.$
-"++)@$*.$$
$/#"-1)
$$@*%&='#.
*-%&A')$
-#$$"+$)
$#.9
+.$#$-$),/##
-1$#0++-)*.
-B.5$>.+!C)+
#$)='#$+)
Table I
The Indian Apparel Market (2001-02)
A B C D E
Category Tailored Ready-made Total Branded Ready-made*
Men 88 110 198 53
Women 35 126 161 31
Kids 9.5 62.5 72 6
Total 132.5 298.5 431 90
* Branded Ready-made (E) is a subset of the ready-made segment (C).
Source: KSA-Technopak.
---#$$.
$$#$4$# )
D.salwar.$$*$.-
++$)-$$
-)$$-.$
+#salwar)$-$$
490 #.salwar-
* D)
,. salwar-++*.$#
+$salwar).
salwar*-+*-
#(%

)$4 salwar$*-#
$)%='.$-/+#-D1
salwar)='.''')+$++#salwar
.#*+
/5+*%&?$
+7%=(''%1)
,.$/gagra choliLehangas1.-
$$+#*
)@$*. $$#salwar
)-D"*$
-.salwar $3$-.
+/(''%.%'7-%;=
$.#$;A$$&?

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/14

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 14 pages?
Access Now
Unformatted Attachment Preview
June '03 Regular Features Editorial To Our Readers Data Bank Book Summary? Articles ? Case in Focus Allen Solly - Entering the Indian Women's Western Wear Market - K Subhadra The case examines the changing dynamics of the women's wear market in India during the 1990s and early 2000s. Changes in India's cultural values and social system and the impact of these changes on the dressing styles of Indian women are explored in detail. Madura Garment's decision to enter the ready-made women's western wear segment is examined in detail in light of the above changes. The case discusses the strategies adopted by the company in terms of marketing research, product design, retailing and promotion. The case also provides information about other players in the women's western wear market in India and takes a look at the market's future prospects. Wooing Indian Women In September 2002, leading Indian apparel company, Madura Garments (Refer Exhibit I for a brief profile of the company) launched a line of ready-made women's western wear under the brand name "Allen Solly Women's Wear." The launch was backed by advertisements in the national print and outdoor media. The move attracted attention for two reasons. First, this was the first-ever nationwide exercise by any company to offer ready-made Western wear for women in India on this large a scale. Second, Madura seemed to have taken a risk by trying to extend its hitherto `exclusively for men' brand, Allen Solly, to the women's ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
I was stuck on this subject and a friend recommended Studypool. I'm so glad I checked it out!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4