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Case study starbucks

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Starbucks Case Study - Part One Kayla MacMillan Business Management Tracy Rowland BUSI-1108 -40 1.) For Howard Schultz communication, leadership, adaptability, interpersonal skills and the ability to promote personal growth are essential to sustain the company. Howard is in the people industry, his company deals with people. Starbucks was founded by people for the people, so to speak. And his attitude towards people needs to reflect that. He knows that his company would be nowhere without the community around him, around the world, and his way of interacting with the communities shows that. Leadership is important because Howard Scholtz is the head of a worldwide company. You can go anywhere in the world, and most people will know Starbucks just based on the logo. Howard needs to lead his organization and all it's employees with confidence, because if he cracks the whole company goes under. Adaptability, as stated before, Starbucks is a worldwide organization. And, every place in the world has their own customs and traditions. Integrating into those societies is a very tough job. Schultz's company has to be able to adjust to the social norms of the new country's while still holding on to the original values of Starbucks. This also means that Howard needs to be able to think quickly and creatively - not only to stay on top of the market, but to keep his company interesting. Interpersonal skills are a key factor in any business, but especially for Howard. Because h ...
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