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Starbucks Case Study - Part One Kayla MacMillan Business Management Tracy Rowland BUSI-1108 -40 1.) Not bounded - Starbucks has a specific way of operating, a certian standard that they will not go below and making decisions with just one viewpoint taken into consideration isn't something that they would do. Being satisfactory isn't good enough by the Starbucks standard. Rational decisions makes the most sense, as it takes into account all the facts, and goes over all outcomes before taking any steps. Intuitive decision making seems to be more Schultz' style. Gut feelings seem to be his style - and they usually pay off. Taking into consideration all of the information that I've read, I would say that managers are more likely to take a rational approch, where Schultz is more likely to take the intutive approach. 2.) Risk situation can include the decision to sell a certian beverage at one shop in California being likely to go over well, if it had been successful in a similiar part of California. Or opening a store in a different part of the US or Canada. Uncertian situation would be opening a new store in a new country altogether - one that hadn't been penetrated before. There rea ...
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