MGMT20112 Strategy Development and Initiatives T213 ASSESSMENT ITEM - 2 Report "CASE STUDY: QANTAS AIRWAY LIMITED" Submitted to Lynette Robinson Tutorial: 2 Due date: 19 August 2013 Submitted date: 19 August, 2013 Weighting: 25% Submitted by: Group 2: 1. Thi Thuy Hong, Pham (s0234676) 2. Hoang Tru, Nguyen (S0234650) 3. Quang Vinh, Du (S0234638) 4. Thi Khuyen, Vu (s0234675) This paper is submitted to CQUniverity - Sydney Campus Criterion Maximum Mark Your mark Research and analysis of company information 5.0 4.0 Considerations of constraints impacting organisational strategy 5.0 3.75 Application of relevant theories of strategy 5.0 3.75 Development of argument and applied critical thought 5.0 4.0 Written communication & referencing 5.0 3.25 Total marks /25 18.75 EXECUTIVE SUMMARY The report has discussesd and appliesd theoretical concepts and principles of strategic management into analyzing the environment context where to Qantas Airways Limited operates. It shows that, Qantas has a long history and sustainable development but needs to evolve in the global world. ization context, the company has to continue to participate in international activities to grab development opportunities. Besides that, the increasing competitive also challenges the corporation. In order to be successful and take competitive advantages, strategy is the key element for every enterprise including Qantas. By researching and applying strategy analysis theoretical into Qa ...
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