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INTEROFFICE MEMORANDUM
To: Mrs. Rolanda H. Gallop, Instructor Florida Institute of technology
From: Jack Powel, Sales Team Manager
Date: February 25, 2014
Subject: REQUEST FOR A NEW AD
Recently, you created a unique challenge last month in the annual general meeting when you
stated the projected sales goals for this financial year- an increase of 25%. Thus, you asked us to
consider ways in which we could reach the set goals. The outcome led by my team, started an
ongoing discussion of creative ways to meet the challenge.
I have recently received numerous complaints regarding the ad there has been used for
spearheading the radio shack commercial. This commercial aspect heavily relies on the internet.
The use of internet has repeatedly surfaced in these conversations. The company’s website has
sufficient information about the company, the product line and our dedicated service attitude.
Hence, a number of clients have commented on the professional, well- designed outlook of the
website. Thus, many recommend on the ad since it directly brings the product to them.
Last week, I sent a survey asking about any ad related problems that may be arising.
Questionnaires were used to collect the required information. The survey heavily emphasized on
getting information from the teenagers and middle aged people since the company considers
them as potential future clients. Major questions that were asked included;
Do you like the ad?
Can you recognize the people in the ad?
How many people in the ad can you identify?
Would like the company to replace the ad with new faces?
Would like ordinary people to be involved or local celebrities?

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INTEROFFICE MEMORANDUMTo: Mrs. Rolanda H. Gallop, Instructor Florida Institute of technologyFrom: Jack Powel, Sales Team ManagerDate: February 25, 2014Subject: REQUEST FOR A NEW AD Recently, you created a unique challenge last month in the annual general meeting when you stated the projected sales goals for this financial year- an increase of 25%. Thus, you asked us to consider ways in which we could reach the set goals. The outcome led by my team, started an ongoing discussion of creative ways to meet the challenge.I have recently received numerous complaints regarding the ad there has been used for spearheading the radio shack commercial. This commercial aspect heavily relies on the internet. The use of internet has repeatedly surfaced in these conversations. The company's website has sufficient information about the company, the product line and our dedicated service attitude. ...
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