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THE STUDY OF CONSUMER PREFERENCE

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A
RESEARCH REPORT
ON
THE STUDY OF CONSUMER PREFERENCE & CONSUMER
PERCEPTION TOWARDS VARIOUS BRANDS OF CARS
Submitted To
Kurukshetra University, Kurukshetra
In the partial fulfillment for the Requirement for the degree in
MASTER OF BUSINESS ADMINISTRATION
SESSION (2008-2010)
SHREE RAM MULKH INSTITUTE OF MANAGEMENT AND TECHNOLOGY,
KHORA BHURA (SRMIMT)
(AFFILIATED TO KURUKSHETRA UNIVERSITY, KURUKSHETRA)
SUBMITTED TO
SUBMITTED BY
MR. RINKU AGGARWAL
SANDEEP SINGH
LECTURER
MBA (4
TH
SEMESTER)
MBA DEPT.
UNIVERSITY ROLL NO.

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ACKNOWLEDGEMENT
Life is full of interaction. In our daily life we get ahead by giving hope to each other.
When a person is doing some important work whether as a guide, helper, supporter i.e., a true
friend is needed. And one feels obliged to them.
There is always a sense of gratitude which one feels towards his/her Guru or Mentor who has
helped him/her at one point of time or the other.
I am thankful to Mr. RINKU AGGARWAL who was always there to give my spirits a boost
and whose guidance it would not have been possible for me to complete my project report
successfully.
I shall be falling in my duties if I do not express my gratitude to my friends and other persons
for their useful advice at various stages.
Last but not the least; I would like to thank the Almighty God for his blessings showered on
me during the project report.
SANDEEP SINGH

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A RESEARCH REPORT ON THE STUDY OF CONSUMER PREFERENCE & CONSUMER PERCEPTION TOWARDS VARIOUS BRANDS OF CARS” Submitted To Kurukshetra University, Kurukshetra In the partial fulfillment for the Requirement for the degree in MASTER OF BUSINESS ADMINISTRATION SESSION (2008-2010) SHREE RAM MULKH INSTITUTE OF MANAGEMENT AND TECHNOLOGY, KHORA BHURA (SRMIMT) (AFFILIATED TO KURUKSHETRA UNIVERSITY, KURUKSHETRA) ACKNOWLEDGEMENT Life is full of interaction. In our daily life we get ahead by giving hope to each other. When a person is doing some important work whether as a guide, helper, supporter i.e., a true friend is needed. And one feels obliged to them. There is always a sense of gratitude which one feels towards his/her Guru or Mentor who has helped him/her at one point of time or the other. I am thankful to Mr. RINKU AGGARWAL who was always there to give my spirits a boost and whose guidance it would not have been possible for me to complete my project report successfully. I shall be falling in my duties if I do not express my gratitude to my friends and other persons for their useful advice at various stages. Last but not the least; I would like to thank the Almighty God for his blessings showered on me during the project report. SANDEEP SINGH PREFACE Marketing Management is critical to success of every organization whether ...
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