PREFACE “The Companies that best satisfy their customer will be the winners. It is the special responsibility of marketers to understand the need and wants of the market place and to help their companies not merely looking for sales they are investing in long term, mutually satisfying customer relationships based on delivery quality, service and value.” Philip Kotlar Summer Training is a necessary part for fulfillment of PGDM course. The Summer Training has given a chance to try and apply the academic knowledge into the Business Environment and gain insight of Corporate Culture. I undertook my training at Dr. Reddy’s Laboratories Ltd., a top ranking and listed organization in the pharmaceutical industry. According to industry specialists,”Dr. Reddy has the art of reverse engineering of the production process and made it highly cost-efficient.” With the help of effective marketing strategies DRL not only successfully establishes products in the market but also cover a good market share and earn a good amount of profit. S.No. Contents Page No. 1 Executive Summary 5 2 Introduction 7 3 Objective 11 4 a) 12 5 17 6 26 7 a) 27 8 30 9 31 10 32 11 35 12 37 13 39 14 43 15 45 16 55 17 56 18 58 19 59 20 Questionnaire 60 EXECUTIVE SUMMARY This project was undertaken for a period of eight we ...
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