Access over 20 million homework & study documents

A study on brand switching

Content type
User Generated
Type
Study Guide
Rating
Showing Page:
1/35
1
TITLE OF THE PROJECT
A study on brand switching :
Taking Shampoo as product category
Submitted on fulfillment of the
Study Oriented Project BITS C323
BY
Ahana Ghosh
2008B1A7575H
UNDER THE SUPERVISION OF
Ms Swati Alok
Management Department
BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE, PILANI
HYDERABAD CAMPUS
April 2011

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/35
2
CERTIFICATE
This is to certify that the report entitled, “A study of brand switching: Taking Shampoo as
product category submitted by Ahana Ghosh of ID No. 2008B1A7575H, on fulfillment of the
requirements of BITS C323 Study Oriented Project embodies the work done by her under my
supervision.
Signature of the supervisor
Name: Ms Swati Alok
Designation: Faculty, Management Department
Date:

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/35

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 35 pages?
Access Now
Unformatted Attachment Preview
 TITLE OF THE PROJECT A study on brand switching : Taking Shampoo as product category Submitted on fulfillment of the Study Oriented Project BITS C323 BY Ahana Ghosh 2008B1A7575H UNDER THE SUPERVISION OF Ms Swati Alok Management Department BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE, PILANI HYDERABAD CAMPUS April 2011 CERTIFICATE This is to certify that the report entitled, “A study of brand switching: Taking Shampoo as product category “ submitted by Ahana Ghosh of ID No. 2008B1A7575H, on fulfillment of the requirements of BITS C323 Study Oriented Project embodies the work done by her under my supervision. Signature of the supervisor Name: Ms Swati Alok Designation: Faculty, Management Department Date: ACKNOWLEDGEMENTS: I thank the Instructor In-Charge of the Bits C323 Study Oriented Project course for providing me the opportunity to take-up the course. I would like to express my profound gratitude to Ms.Swati Alok, my SOP Instructor, for giving me this opportunity and providing constant guidance and bearing with me for all the errors that I have committed .I would like to express my heartfelt thanks to her for guiding me constantly throughout the course of the project and by providing me with adequate amount of course material required for the study. CONTENTS 1. Objective----------------------------------------------------------------------------------------------------6 2. Literature review--------- ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Excellent resource! Really helped me get the gist of things.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Documents