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Market Research Proposal

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Running head: MARKETING RESEARCH PROPOSAL 1
Marketing Research Proposal
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Institutional Affiliation

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MARKETING RESEARCH PROPOSAL 2
The study is aimed at looking at the problems being experienced at a high tech firm’s
sales and marketing divisions concerning the marketing of a new product that was developed by
the firm. These two departments have been at logger heads and often collide on logistics. The
problem has always been who is responsible for the growth of the firm. The unsuccessful takeoff
of the product has brought in heated debates on who is responsible for increased sales, is it the
marketing division or the sales division. The first considers the two departments to be separate
and each has its own Vice President.
The product, a high tech device used as a controller for computer games has been
experiencing sales drop since it was launched. At first, the sales looked promising, but as time
went on by, less and less people seemed to be interested in the device. A lot of marketing has
been done with the images of the device scattered across bill boards in the area and radio talk
shows talking about it. However, no positive change in sales has been recorded. The sales
department has often been accused by the marketing department of failing to meet its targets
despite the heated campaign the marketing department had launched.
The management decision problem is to try and find out the real reasons behind the low
sales volumes of the product and if they need to design a better product based on competitor
products or simply move the production to another location. The marketing research problem is
geared towards establishing the real cause of decreased sales. Would moving to other markets be
the desired change or is it the production of a more advanced device.

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Running head: MARKETING RESEARCH PROPOSAL Marketing Research Proposal Name Institutional Affiliation 1 MARKETING RESEARCH PROPOSAL 2 The study is aimed at looking at the problems being experienced at a high tech firm’s sales and marketing divisions concerning the marketing of a new product that was developed by the firm. These two departments have been at logger heads and often collide on logistics. The problem has always been who is responsible for the growth of the firm. The unsuccessful takeoff of the product has brought in heated debates on who is responsible for increased sales, is it the marketing division or the sales division. The first considers the two departments to be separate and each has its own Vice President. The product, a high tech device used as a controller for computer games has been experiencing sales drop since it was launched. At first, the sales looked promising, but as time went on by, less and less people seemed to be interested in the device. A lot of marketing has been done with the images of the device scattered across bill boards in the area and radio talk shows talking about it. However, no positive change in sales has been recorded. The sales department has often been accused by the marketing department of failing to meet its targets despite the heated campaign the marketing department had launched. The management decision problem is to try and find out the real reasons behind the low sales volumes of the product and if they need to de ...
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