Case Study Apple Inc PREPARED BY: Md.shahidul Islam ID#12102496 Nazmul Hasan Nahid ID#12202082 Fairooz Tasnim Epa ID#12202069 Sharmin Aktar ID#12202068 PREPARED for: Mohamed Anwar Hossain EXECUTIVE SUMMARY Apple designs, manufactures and markets personal computers, portable digital music players, and mobile communication devices and sells a variety of related software, services, peripherals and networking solutions. Apple have clearly stamped there presence in the IT world for well over a decade. In order to remain competitive in the market, Apple utilises many different information systems, involving several stakeholders in each. One of their main functions is the Apple online store. This feature alone requires the integration of many different information systems. It is important that the Apple website maintains the image they are trying to portray to their customers as well as maintaining customer security at all times. TABLE OF CONTENTS EXECUTIVE SUMMARY 2 INTRODUCTION 5 MAIN ACTIVITIES OF APPLE 6 Apple strives to provide innovative products and solutions to their customers. The markets Apple services include consumer, small and medium enterprises, education, government and creative industries. They have a major focus on research and development, aiming to stay at the forefront of the ever changing industry. Apple’s motto is “Think Differently”. 6 Stakeholders 7 For each activity undertaken by Apple, there are many stakeholders. Th ...
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