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Social Psychology

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Psychology

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SOCIAL PSYCHOLOGY

NAME :

COURSE :

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DATE :

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Generally, Psychology is an academic discipline inclined on studying and understanding the

mind and the associated individual’s or group’s behavior. Social Psychology, a branch of

psychology, is thus bent on understanding the social aspect of human mind and behavior. It

involves an individual’s or the collective thinking of a group and how people influence and relate

to each other. Social encounters and relationships are influenced by several factors,

simultaneously, like moods, attitudes, stress and culture among others. Employment of scientific

data collection techniques, analyzation of the results and formulation and testing of theories

helps in development of general principles of human behavior.

Attitude, both implicit and explicit, is an intrapersonal phenomena that defines humans’ tendency

to evaluate others, objects or places. Gestalt, a psychologist, argued that the whole is greater than

the summation of parts. In essence, he meant that perception plays a great role in determining

people’s attitudes and behaviors, and as a result their social interactions. Evidently, racism has

greatly declined across the world, but still people show implicit discrimination against other

races due to the unconscious attitude towards that particular race.

Strongest attitudes are genetically defined. However, people can be persuaded to adopt certain

attitudes or behaviors. The effectiveness of the persuasion depends on how appealing the

communicator, the message and the medium is to the audience. It can result in long lasting

change or short lasting change, in thinking and behavior, depending on the respective motivation

input. In addition, social cognition majorly deals with people’ interaction with other and how

they perceive and think about the others. This can be termed as social behavior, and is affected

by several factors like personality, character and other factors like environment.

On interpersonal level, a person’s thinking and behavior can be influenced by another or a group.

And this implies that people have a certain persuasive capability on others feelings and thoughts.

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SOCIAL PSYCHOLOGY NAME : COURSE : COURSE CODE : INSTRUCTOR : DATE : Generally, Psychology is an academic discipline inclined on studying and understanding the mind and the associated individual’s or group’s behavior. Social Psychology, a branch of psychology, is thus bent on understanding the social aspect of human mind and behavior. It involves an individual’s or the collective thinking of a group and how people influence and relate to each other. Social encounters and relationships are influenced by several factors, simultaneously, like moods, attitudes, stress and culture among others. Employment of scientific data collection techniques, analyzation of the results and formulation and testing of theories helps in development of general principles of human behavior. Attitude, both implicit and explicit, is an intrapersonal phenomena that defines humans’ tendency to evaluate others, objects or places. Gestalt, a psychologist, argued that the whole is greater than the summation of parts. In essence, he meant that perception plays a great role in determining people’s attitudes and behaviors, and as a result their social interactions. Evidently, racism has greatly declined across the world, but still people show implicit discrimination against other races due to the unconscious attitude towards that particular race. Strongest attitudes are genetically defined. However, people can be persuaded to adopt certain attitudes or behaviors. The effectiveness of the ...
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