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BCG model for Unilever brand

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?Topic i: construct a BCG model for a company having multiple business org. and discuss the following strategies with example: 1) Market penetration 2) Market development 3) Product development 4) diversification ii : discuss related diversification and unrelated diversification. Here we construct BCG model for Unilever brand. Company's mission: "we meet everyday needs for nutrition,hygine and personal care with brands that help people feel good,look good and get more out of life." What is BCG model? The BCG Strategic Model is a method of approaching and analyzing business marketing and growth developed by the Boston Consulting Group. Introduction: Unilever is a company that serves in almost all the continents and over 190 countries of the world. It has a wide range of products serving the people of all ages. Unilever has more then 400 brands. 14 of which generates sale in excess of 1 billion pounds in a year. Major product lines of unilever pvt. are: Omo Blueband Axe Dove Heart brand Knorr Surf Sunsilk Flora Hellmann's and best foods rexona These are the Brands with annual sales of one billion euros or more?. BCG model of unilever Pvt. Ltd. : According to the unilever pvt. Ltd ,the relative market share and market growth rates of different products of unilever are given below: Product name Relative market share Market growth Brook bond supreme 41% 45.03% Knorr noodles 51% 29% lux 21% 29.15% Surf excel 23% 27.37% Lifeboy shampo 15% 85.03% Rexona deodrant 2% 8% ...
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