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20151207044104marketing Swot Analysis 123 1

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SVSU | MKT 331 - 03 | September 29, 2015
SWOT ANALYSIS
COSTCO VS. SAM'S CLUB

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SWOT Analysis Costco VS. Sam's Club 1
Costco and Sam's Club are warehouse-type shopping centers where customers are
required to purchase a membership and can get discounted prices on bulk items. They compete
with large chain grocery stores such as Walmart, Kroger, and Meijer, and offer a wide variety of
products from potato salad and coco powder to blankets and motor oil.
Web Analysis:
Costco does an excellent job of using neutral, non-intrusive colors to make their site
effective. Their logo is bold and crimson to catch the reader’s eye, but throughout the site, they
stick to greys, blues and whites which are calming in nature. The website layout is organized and
easy to follow, making it user- friendly, especially to those who may not be technologically
advanced.
Upon going to samsclub.com (n.d.) and costco.com (n.d.), there are some eerie
similarities: both sites list the links to their various departments along the left-side of their home-
page, both have membership links along the top of the homepage, and both have different ads,
promoting products, services, or sweepstakes. One succinct difference is that Sam’s Club’s
picture advertisements that appear on the middle of the homepage are fewer (4 different ads that
switch out automatically), while Costco’s ads are more (11 different ads) and seem to be more
focused on advertising products they offer, instead of the sweepstakes that are advertised on
Sam’s Club’s site. Both sites also feature a ‘top products’ section toward the bottom of their
homepage; again, Costco lists more products than its competitor.
Sam’s Club is similar to Costco in the color scheme of their website – using blue,
white and green as their most prominent colors. Their layout is also very user friendly making it
easy for technology-challenged people. Both companies make it easy for customers to navigate

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Student name: Course name: Course code: Instructor’s name: Date: SVSU | MKT 331 - 03 | September 29, 2015 SWOT ANALYSIS COSTCO VS. SAM'S CLUB SWOT Analysis Costco VS. Sam's Club 1 Costco and Sam's Club are warehouse-type shopping centers where customers are required to purchase a membership and can get discounted prices on bulk items. They compete with large chain grocery stores such as Walmart, Kroger, and Meijer, and offer a wide variety of products from potato salad and coco powder to blankets and motor oil. Web Analysis: Costco does an excellent job of using neutral, non-intrusive colors to make their site effective. Their logo is bold and crimson to catch the reader’s eye, but throughout the site, they stick to greys, blues and whites which are calming in nature. The website layout is organized and easy to follow, making it user- friendly, especially to those who may not be technologically advanced. Upon going to samsclub.com (n.d.) and costco.com (n.d.), there are some eerie similarities: both sites list the links to their various departments along the left-side of their homepage, both have membership links along the top of the homepage, and both have different ads, promoting products, services, or sweepstakes. One succinct difference is that Sam’s Club’s picture advertisements that appear on the middle of the homepage are fewer (4 different ads that switch out automatically), while Costco’s ads are more (11 different ads) and seem to be more focused on ...
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