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A090 Containing Hacked Information Crisis

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Running Head: CONTAINING HACKED INFORMATION CRISIS 1
Containing Hacked Information Crisis
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CONTAINING HACKED INFORMATION CRISIS 2
In the year 2014 Sony Pictures Studios was a target of hackers. Among the information
hacked and leaked was the medical report of the company’s employees. When hacking occurs,
different people are expected to act in some different ways to contain the situation. This is
because hacking almost always leads to a crisis in the targeted company and the impact the
information has on the victims is great.
The public relations professionals at Sony Pictures Studios, being the people responsible
for protecting the company’s image to the public, would have taken the matter into their own
hands to see to it that the situation was contained. Among the things that these professionals
should have done is to own the company’s mistake of not having protected themselves from such
a situation and after owning the mistake they should then have continued to conduct an analysis
to identify the vulnerability of the company to hacking and after this was done they would have
continued to give assurance to the members of the public that such a scenario would never occur
again. Owning their mistake and giving assurance that such a situation would not occur again
would have boosted the trust that the members of public have in the company.
The reporters too had a role to play in ensuring that the situation was contained. One of
the things that the reporters should have done was to ensure that the information they were
releasing was true because ill-gotten information is more often than not based on lies. After
verifying how true the information was they should have edited the information they were
releasing to the public because the information was very sensitive. This would have reduced the
impact of the hack on the members of the public and especially the on victims whose information
was leaked (www.poynter.or).

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Running Head: CONTAINING HACKED INFORMATION CRISIS Containing Hacked Information Crisis Institution Affiliated Date 1 CONTAINING HACKED INFORMATION CRISIS In the year 2014 Sony Pictures Studios was a target of hackers. Among the information hacked and leaked was the medical report of the company’s employees. When hacking occurs, different people are expected to act in some different ways to contain the situation. This is because hacking almost always leads to a crisis in the targeted company and the impact the information has on the victims is great. The public relations professionals at Sony Pictures Studios, being the people responsible for protecting the company’s image to the public, would have taken the matter into their own hands to see to it that the situation was contained. Among the things that these professionals should have done is to own the company’s mistake of no ...
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