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Jeff Bezos

Jeff Bezos is a pioneer in world of internet commerce and was instrumental in defining this

space that is now defining many aspects of the internet world. It is Jeff Bezos who innovated the

concept of “predictive analytics” recommending products to customers based on search history and

buying habits. Whether you like the concept or you hate it, the idea has made online commerce more

profit rich and efficient and is making online shopping a better experience for consumers throughout the

world.

Jeff is an American business magnate and investor. He is a technology entrepreneur who has

played a key role in the growth of e-commerce as the founder and CEO of Amazon.com, an online

merchant of books and later of a wide variety of products. Under his guidance, Amazon.com became the

largest retailer on the World Wide Web and a top model for Internet sales.In 2013, Bezos purchased The

Washington Post newspaper.As of October 2014, Bezos's personal wealth is estimated to be US$27.6

billion, ranking him number 21 on the Forbes list of billionaires.

After graduating from Princeton in 1986, Bezos worked on Wall Street in the computer science

field.Then he worked on building a network for international trade for a company known as Fitel.He next

worked at Bankers Trust, where he became vice-president.Later on he also worked on Internet-enabled

business opportunities at D. E. Shaw & Co.

A cheetah can sprint 70 miles per hour, accelerating faster than a Ferrari Enzo. Bezos's company

moves at a similar clip. Amazon has grown at breakneck speed over the past decade and brought in

nearly $75 billion last year because of Jeff. There are some secrets of his success which are also followed

by other leaders for a successful life. Some are listed below;

1. Be like the Godfather: Make them an offer they can’t refuse.

In 2004, Amazon set its sights on the Melville House. The boutique publisher of serious fiction

and nonfiction based in Brooklyn, N.Y., was just a fledgling company when things got tense with

Amazon. Co-owner Dennis Johnson recalls his distributor calling him and describing negotiations with

Amazon “like dinner with the Godfather.” As The New Yorker reports, Amazon "wanted a payment

without having to reveal how many Melville House books were sold on the site." Johnson was critical of

the policy and shared his concerns with literary trade magazine Publishers Weekly. A day after it

published a story on Johnson, the "Buy" button on Melville House's Amazon pages suddenly vanished.

So Jeff, who’s since blogged of Amazon’s war on books, decided to pony up. “I paid that bribe,” he says,

and the books reappeared.”

2. Don't give up information unless absolutely necessary.

Amazon didn’t tell Melville House how many of its books were sold on the site. Amazon also

stays mum on Kindle sales and won’t say how many employees it has in Seattle. Moreover, the floor

where the Kindle team works at the Seattle headquarters is called Area 51, since you can't set foot there

unless you're directly involved with the product. Bezos, it seems, likes to deliver information and create

Amazon's narrative in his own way, such as his carefully crafted shareholder letters.

3. Keep teams small enough that members can be fed with two pizzas.

Bezos is famous among management nerds for his Two Pizza Rule: No team should be larger

than can be fed with two large pizzas. That means that task forces are limited to just five to seven

people, allowing teams to test their ideas without too many onlookers, which guards against groupthink

one of Bezos’s pet peeves. Those tiny teams have led to big innovations, like the Gold Box deals, a

popular promotion that gave customers limited-time deals.

4. Stop talking so much.

At an off-site retreat in the early 2000s, word was going around that groups needed to

communicate more. Bezos got up and said, "No, communication is terrible!" How could talking too much

be a problem? Cross-team communication limits team independence and leads to people agreeing too

much, he estimated, which stands in opposition to the creative conflict that defines Amazon's culture.

Two factors come to mind. The first is an observation made by Rick Dalzell, his right hand guy.

He says that Jeff does two things better than anyone else. One is that he tries to find the best truth at

the time. That may sound obvious, but Rick says that while a lot of people know what the truth is, they

don’t engage their thinking about how the truth may change. Second, Rick says that Jeff refuses to

accept the conventional wisdom about the way things are typically done. He thinks about reinventing

everything even small things. For instance, Amazon introduced the new Kindle Fire tablets. Ordinarily

when tech companies do this, they hold a big press conference. Instead, Jeff brought about two dozen

reporters in to see him in small groups. He did all the product demos himself. Everyone left feeling like

they had a special session with this dynamic CEO, and Amazon received great press coverage. It’s a small

example of how he tries to reinvent how things are done. When he hears something he doesn't like

usually because it's not backed by data ,his demeanor can become explosive or sarcastic. And his

lieutenants have collect examples of his hyperbolic quotes over the years, according to author Brad

Stone. A colleague failing to meet Bezos’s exacting standards will set off a nutter. If an employee does

not have the right answers or tries to bluff, or takes credit for someone else’s work, or exhibits a whiff of

internal politics, uncertainty, or frailty in the heat of battle a blood vessel in Bezos’s forehead bulges and

his filter falls away. He’s capable of hyperbole and harshness in these moments and over the years has

delivered some devastating rebukes.

Regarding autocratic leadership style it has been stated that “the autocratic-authoritarian

cluster encompasses being arbitrary, power-oriented, coercive, punitive, and close-minded” . It is widely

considered that autocratic leadership style not effective enough to meet the demands of modern

leadership challenges. Specifically, the negative impact of autocratic leadership upon the level of

employee motivation has been stressed by many leadership academics. Jeff was an

Authoritarian.Moreover, authors warn that “too much authority becomes authoritarism, encouraging

submission and the projection of frustrated aggression onto others who are perceived to be weak”

(Miller, 2008, p.10).It can be argued that autocratic leaders constantly aim to assume various roles

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Jeff Bezos Jeff Bezos is a pioneer in world of internet commerce and was instrumental in defining this space that is now defining many aspects of the internet world. It is Jeff Bezos who innovated the concept of “predictive analytics” recommending products to customers based on search history and buying habits. Whether you like the concept or you hate it, the idea has made online commerce more profit rich and efficient and is making online shopping a better experience for consumers throughout the world. Jeff is an American business magnate and investor. He is a technology entrepreneur who has played a key role in the growth of e-commerce as the founder and CEO of Amazon.com, an online merchant of books and later of a wide variety of products. Under his guidance, Amazon.com became the largest retailer on the World Wide Web and a top model for Internet sales.In 2013, Bezos purchased The Washington Post newspaper.As of October 2014, Bezos's personal wealth is estimated to be US$27.6 billion, ranking him number 21 on the Forbes list of billionaires. After graduating from Princeton in 1986, Bezos worked on Wall Street in the computer science field.Then he worked on building a networ ...
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