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DEVELOPING A CHANGE STRATEGY FOR A MEDIUM - SCALE FIRM: A CASE STUDY OF
VINH PHU TEXTILE COMPANY IN VIETNAM
by
Le van Hoa
A research study submitted in partial fulfillment of the requirements for the degree of Master of
Business Administration
Examination Committee Dr. Truong Quang (Chairman)
Dr. Fredric William Swierczek
Dr. Hans Stoessel
Nationality Vietnamese
Previous Degree Bachelor of Economics Engineering
Hanoi University of Technology
Hanoi, Vietnam
Scholarship Donor Government of Switzerland
Asian Institute of Technology
School of Management
Bangkok, Thailand
April 1999
Acknowledgements
I am very grateful to my supervisor Dr. Truong Quang, for his helpful advice throughout the period
of the research. He encouraged my progress and provided valuable feedback in the early drafts

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until the completion of this report.
I would like to extend my sincere thanks to my committee members, Dr. Fredric William Swierczek
and Dr. Hans Stoessel who, in spite of their busy schedule, spent a lot of time to help me in
making my research more appropriate.
Specially, the author would like to thank the Swiss-AIT-Vietnam Management Development
Program and the Government of Switzerland for granting him a scholarship to study at School of
Management, AIT. I wish to express my thanks also to Economics and Management Department,
Hanoi University of Technology, which provided me a brilliant chance to pursue my study as I had
dreamed.
The author is very grateful to his friends, employees, staff, and managers of all functions of the
Vinh Phu Textile Company for their helps and support during the time of data collection for this
research.
The author would like to thank all faculty, staff and his friends at SOM and in AIT for their
assistance and support during the time of his study at AIT.
I would like to express my deep gratitude to my parents, my wife, my brothers and sisters, without
their best wishes I would not have been so successful.
Abstract
In late 1986, Vietnam started a comprehensive economic reform called doi moi (renovation) to
change its centrally planned economy to a market economy. Since then, the business
environment has been changing very fast. These changes have created opportunities as well as
threats to local companies, especially in the textile industry. Due to inferior operation conditions,
many of these companies do not perform well. According to the government’s own estimates,
about 28 % of the state-owned companies are losing money. Many depend heavily on
government subsidies for survival. Vinh Phu Textile Company, like many other state-owned
companies has undergone drastic changes. In the face of government’s withdrawal of capital
financial support, to survive and develop further in a competitive business environment, the

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DEVELOPING A CHANGE STRATEGY FOR A MEDIUM - SCALE FIRM: A CASE STUDY OF VINH PHU TEXTILE COMPANY IN VIETNAM by Le van Hoa A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Examination Committee Dr. Truong Quang (Chairman) Dr. Fredric William Swierczek Dr. Hans Stoessel Nationality Vietnamese Previous Degree Bachelor of Economics Engineering Hanoi University of Technology Hanoi, Vietnam Scholarship Donor Government of Switzerland Asian Institute of Technology School of Management Bangkok, Thailand April 1999 Acknowledgements I am very grateful to my supervisor Dr. Truong Quang, for his helpful advice throughout the period of the research. He encouraged my progress and provided valuable feedback in the early drafts until the completion of this report. I would like to extend my sincere thanks to my committee members, Dr. Fredric William Swierczek and Dr. Hans Stoessel who, in spite of their busy schedule, spent a lot of time to help me in making my research more appropriate. Specially, the author would like to thank the Swiss-AIT-Vietnam Management Development Program and the Government of Switzerland for granting him a scholarship to study at School of Management, AIT. I wish to express my thanks also to Economics and Management Department, Hanoi University of Technology, which provided me a brilliant chance to pursue my study as I had dreamed. The author is very grateful t ...
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