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DEVELOPING A COMPETITIVE STRATEGY: A CASE STUDY OF THE
THANGLONG GARMENT COMPANY IN HANOI, VIETNAM
by
Dang Anh Tuan
A research study submitted in partial fulfillment of the requirement for the degree of Master
of Business Administration
Examination Committee: Prof. N. Ramachandran (Chairman)
Dr. Truong Quang
Dr. Arne Deussen
Nationality Vietnamese
Previous Degree Bachelor in Economics
National Economics University
Hanoi, Vietnam
Scholarship Donor Government of Switzerland
Asian Institute of Technology
School of Management
Bangkok, Thailand
April, 2001

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ii
ACKNOWLEDGMENT
I wish to express my deep gratitude to my advisor and Committee Chairman, Professor N.
Ramachandran for his useful guidance, suggestions and encouragement through out the
research work.
I also would like to express my sincere appreciation to Dr. Truong Quang, committee
member, for his sharing and encouragement for the research work.
I also grateful to Dr. Arne Deussen not only for serving as committee member but also for his
enthusiasm sharing, valuable suggestions for my research.
Thanks are also due to the Government of Switzerland, the Government of Vietnam, and the
Asian Institute of Technology for providing the scholarship and opportunity for me to pursuit
my master degree at AIT.
I also would like to extend genuine thanks to Mr. Phuong, Ms. Ha, Mrs. Binh and other staffs
at Thanglong Garment Company for their help and suggestion during the implementation of
my research study. Thanks are also due to my friend, Dung, who had helped me during the
customer survey.
And the most wholehearted gratitude I wish to express to my parents and my brother for their
endless love, cares, encouragement and supporting to me during the course of my study.

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DEVELOPING A COMPETITIVE STRATEGY: A CASE STUDY OF THE THANGLONG GARMENT COMPANY IN HANOI, VIETNAM by Dang Anh Tuan A research study submitted in partial fulfillment of the requirement for the degree of Master of Business Administration Examination Committee: Prof. N. Ramachandran (Chairman) Dr. Truong Quang Dr. Arne Deussen Nationality Vietnamese Previous Degree Bachelor in Economics National Economics University Hanoi, Vietnam Scholarship Donor Government of Switzerland Asian Institute of Technology School of Management Bangkok, Thailand April, 2001 ACKNOWLEDGMENT I wish to express my deep gratitude to my advisor and Committee Chairman, Professor N. Ramachandran for his useful guidance, suggestions and encouragement through out the research work. I also would like to express my sincere appreciation to Dr. Truong Quang, committee member, for his sharing and encouragement for the research work. I also grateful to Dr. Arne Deussen not only for serving as committee member but also for his enthusiasm sharing, valuable suggestions for my research. Thanks are also due to the Government of Switzerland, the Government of Vietnam, and the Asian Institute of Technology for providing the scholarship and opportunity for me to pursuit my master degree at AIT. I also would like to extend genuine thanks to Mr. Phuong, Ms. Ha, Mrs. Binh and other staffs at Thanglong Garment Company for their help and suggestion during the implementation of my research study. Thanks are also du ...
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