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Marketing Analysis For An Innovative Disinfectant Product To Fight The Spread Of Viruses

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Management
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American InterContinental University
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Marketing Analysis for an Innovative Disinfectant Product to Fight the Spread of Viruses
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Abstract
Marketing managers are vital players in the sustainable growth of company brands and
new product designs. The success story of any company or brand requires immense investment
in the best customer service and vehemently grasping the competitive advantage. In the position
of a marketing manager, the challenge of keeping the company market influence constantly felt
and growing is inevitably essential. The most successful brands in the world enjoy an
environment of strategic and technical marketing management. This paper focuses on taking the
role of a marketing manager in an existing company. The product is an innovative and new
disinfectant that helps slow the spread of viruses. When the world is grappling with a novel
COVID-19 disease, different disinfectant producers have heightened their innovation and brand
development programs. The key points of discussion are market environment analysis,
environmental factors to consider, competitive analysis, and comparing rival brands.
Analysis of the Marketing Environment (Macro-environmental Factors)
To lay the foundation of a successful marketing manager, it is fundamentally vital to
conduct the market analysis that identifies the macro-environmental factors of building the image
of the new product. The marketing environment comprises key stakeholders and forces inside
and outside the marketing management's ability and capability to strike and sustain a successful
relationship with targeted and potential consumers. The following are the critical macro-
environmental factors to consider as a successful marketing manager for a new disinfectant
brand.

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1 Marketing Analysis for an Innovative Disinfectant Product to Fight the Spread of Viruses Student's Name Institutional Affiliation Course Code Date 2 Abstract Marketing managers are vital players in the sustainable growth of company brands and new product designs. The success story of any company or brand requires immense investment in the best customer service and vehemently grasping the competitive advantage. In the position of a marketing manager, the challenge of keeping the company market influence constantly felt and growing is inevitably essential. The most successful brands in the world enjoy an environment of strategic and technical marketing management. This paper focuses on taking the role of a marketing manager in an existing company. The product is an innovative and new disinfectant that helps slow the spread of viruses. When the world is grappling with a novel COVID-19 disease, different disinfectant producers have heightened their innovation and brand development programs. The key points of discussion are market environment analysis, environmental factors to consider, competitive analysis, and comparing rival brands. Analysis of the Marketing Environment (Macro-environmental Factors) To lay the foundation of a successful marketing manager, it is fundamentally vital to conduct the market analysis that identifies the macro-environmental factors of building the image of the new product. The marketing environment comprises key stakeholders and forces inside an ...
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