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 1. Briefly describe the seven steps of stakeholder analysis Step 1 : Mapping stakeholder relationships In 1984, R. Edward Freeman offered questions that help begin the analysis of identifying major stakeholders. The first five questions in the figure offer a quick jump-start to the analysis. Questions 6 through 9 may be used in later steps, when you assess the nature of each stakeholder’s interest and priorities. Continue to example with me as CEO. While brainstorming about questions 1 through 5 with employee that I had selected with the most knowledgeable, current, and close to the sources of the issues at hand, draw a stakeholder map with blanks is filled. Stakeholder analysis is only as valid and reliable as the sources and process to obtain the information. As a CEO in this hypothetical scenario, which is controversial, incomplete, and in which questionable issues arise, may wish to go outside immediate planning group to obtain additional information and perspective. The stakeholder map must be identified and completed by inserting each relevant stakeholder involved in the particular issues that studied. For example, examining the BP spill and you were not the CEO of the company, you would place BP and the CEO Tony Hayward and later replaced by Robert Dudley in the center (or focal) stakeholder box, then continue identifying the other group involved such as Halliburton, Transocean, employees who were victims and those immediately endangered by the spill, share ...
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